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Consolidated Statements of Operations - USD ($) | 3 Months Ended | 12 Months Ended
--- | --- | ---
Mar. 31, 2017 | Mar. 31, 2016 | Dec. 31, 2016 | Dec. 31, 2015
Income Statement [Abstract] |  |  |  |
Sales | $ 829,669 | $ 621,882 | $ 3,042,527 | $ 2,326,664
Less excise taxes, customer programs and incentives | 217,188 | 167,120 | 934,221 | 624,046
Net sales | 612,481 | 454,762 | 2,108,306 | 1,702,618
Cost of sales | 322,913 | 256,169 | 1,280,344 | 870,390
Gross profit | 289,568 | 198,593 | 827,962 | 832,228
Operating expenses: |  |  |  |
Advertising, promotional and selling expenses | 386,132 | 156,203 | 1,244,152 | 923,310
General and administrative expenses | 726,396 | 886,011 | 3,881,771 | 3,450,436
Loss on disposal of property and equipment | 35,534 |  |  |
Total operating expenses | 1,148,062 | 1,042,214 |  |
Loss from operations | (858,494) | (843,621) | (4,297,961) | (3,541,518)
Other income (expense), net |  |  |  |
Interest expense | (47,809) | (171,054) | (862,468) | (112,458)
Gain on spin-off of subsidiary |  |  |  | 52,890
Other income (expense) | 4,485 | (4) | (39,190) | 20
Total other expense, net | (43,324) | (171,058) | (901,658) | (59,548)
Loss before income taxes | (901,818) | (1,014,679) | (5,199,619) | (3,601,066)
Provision for income taxes |  |  |  |
Net loss | (901,818) | (1,014,679) | (5,199,619) | (3,601,066)
Dividends on convertible preferred stock | (5,037) |  | (51,674) |
Net loss attributable to common shareholders | $ (906,855) | $ (1,014,679) | $ (5,251,293) | $ (3,601,066)
Basic and diluted net loss per common share | $ (0.35) | $ (1.34) | $ (4.21) | $ (4.72)
Basic and diluted weighted average common shares outstanding | 2,614,324 | 758,542 | 1,247,281 | 762,506

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