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Summary of Significant Accounting Policies (Details Narrative) (10K) | 3 Months Ended | 6 Months Ended | 12 Months Ended
--- | --- | --- | ---
Jun. 30, 2017 USD ($) | Jun. 30, 2016 USD ($) | Jun. 30, 2017 USD ($) Number | Jun. 30, 2016 USD ($) | Dec. 31, 2016 USD ($) Number | Dec. 31, 2015 USD ($) Number
Number of operating segment | Number |  |  | 1 |  | 1 |
Customer programs and incentives paid |  |  | $ 79,837 | $ 19,241 | $ 136,786 | $ 3,184
Advertising expense |  |  | 935,997 | 578,235 | 297,000 | 389,000
Interest expense | $ 95,753 | $ 230,210 | 143,562 | 401,264 | 862,468 | 112,458
Excise taxes | 278,492 | 133,682 | 495,680 | 300,802 | 934,221 | 624,046
Stock based compensation expense |  |  | 279,322 | 157,408 | 374,687 | 140,370
Amount of factored invoice |  |  |  | 138,364 | 542,083 | 99,258
Proceeds from accounts receivable invoice |  |  |  | 103,773 | 406,562 | 74,444
Accounts receivable factored invoices |  |  |  |  | 171,150 | 17,601
Accounts receivable factored program | $ 63,238 | $ 17,299 | $ 63,238 | $ 17,299 | $ 48,601 | $ 5,867
Maximum [Member] |  |  |  |  |  |
Useful life |  |  | 7 years |  |  |
Minimum [Member] |  |  |  |  |  |
Useful life |  |  | 3 years |  |  |
Property And Equipment [Member] | Maximum [Member] |  |  |  |  |  |
Useful life |  |  |  |  | 7 years |
Property And Equipment [Member] | Minimum [Member] |  |  |  |  |  |
Useful life |  |  |  |  | 3 years |
Sales Revenue [Member] | Two Distributors [Member] |  |  |  |  |  |
Number of distributors | Number |  |  |  |  | 2 |
Percentage concentration risk |  |  |  |  | 46.00% |
Accounts Receivable [Member] |  |  |  |  |  |
Number of distributors | Number |  |  |  |  | 3 | 1
Accounts Receivable [Member] | Distributor One [Member] |  |  |  |  |  |
Percentage concentration risk |  |  |  |  | 91.00% |
Accounts Receivable [Member] | Distributor Two [Member] |  |  |  |  |  |
Percentage concentration risk |  |  |  |  | 91.00% |
Accounts Receivable [Member] | Distributor Three [Member] |  |  |  |  |  |
Percentage concentration risk |  |  |  |  | 91.00% |
Oregon Liquor Control Commission [Member] | Sales Revenue [Member] | Distributor One [Member] |  |  |  |  |  |
Number of distributors | Number |  |  |  |  |  | 1
Percentage concentration risk |  |  |  |  |  | 40.00%
Oregon Liquor Control Commission [Member] | Accounts Receivable [Member] | Distributor One [Member] |  |  |  |  |  |
Percentage concentration risk |  |  |  |  |  | 67.00%

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