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Description of Business | 3 Months Ended
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Mar. 31, 2020
Accounting Policies [Abstract] |
Description of Business |
1. | Description of Business
Eastside Distilling (the “Company,” “Eastside,” “Eastside Distilling,” “we,” “us,” or “our, below) was incorporated under the laws of Nevada in 2004 under the name of Eurocan Holdings, Ltd. In December 2014, we changed our corporate name to Eastside Distilling, Inc. to reflect our acquisition of Eastside Distilling, LLC. We manufacture, acquire, blend, bottle, import, export, market and sell a wide variety of alcoholic beverages under recognized brands. We currently employ 91 people in the United States. Our brands span several alcoholic beverage categories, including bourbon, American whiskey, vodka, gin, rum, tequila and Ready-to-Drink (RTD). We sell our products on a wholesale basis to distributors, and until March 2020, we operated four retail tasting rooms in Portland, Oregon to market our brands directly to consumers.
| Principal Brands
Gin |
| Big Bottom The Ninety One Gin
| Big Bottom Navy Strength
| Big Bottom Barrel Finished Gin
| Big Bottom London Dry Gin
Rum |
| Hue-Hue Coffee Rum
Tequila
| Azuñia Blanco Organic Tequila
| Azuñia Reposado Organic Tequila
| Azuñia Añejo Tequila
| Azuñia Black, 2-Year, Extra-Aged, Private Reserve Añejo Tequila
Vodka |
| Portland Potato Vodka
| Portland Potato Vodka – Marionberry
| Portland Potato Vodka – Habanero
Whiskey |
| Redneck Riviera Whiskey
| Redneck Riviera Whiskey - Granny Rich Reserve
| Burnside Oregon Oaked Rye Whiskey
| Burnside West End Blend Whiskey
| Burnside Goose Hollow Bourbon
| Burnside Oregon Oaked Bourbon
| Burnside Buckman RSV 10 Year Bourbon
| Marionberry Whiskey
| Big Bottom Barlow Whiskey
| Big Bottom Barlow Port Whiskey
| Big Bottom Delta Rye
| Big Bottom American Single Malt
| Big Bottom Zin Cask Bourbon
| Barrel Hitch American Whiskey
Special |
| Advocaat Holiday Egg Nog
Ready-to-Drink
| Redneck Riviera Howdy Dew!
| Portland Mule – Original
| Portland Mule – Marionberry
Our mission as a craft spirits company is to become capable of building unique brands and authentic craft spirits culminating in a loyal consumer base through unique differentiation on a local, regional, and potentially, national basis, leading to potential opportunities to sell our most mature brands to the tier 1 spirits houses. This strategy was first demonstrated by our licensing and launch of our Redneck Riviera Brand (RRW). This demonstrated how our team can leverage its position to launch nascent or new brands and grow them because we are able to focus and dedicate more of our attention to developing innovative products. Our RRW brand went from idea, to market roll-out in less than nine months and achieved national distribution in 49 states in 18 months. In September 2019, we acquired the Azuñia tequila brand and have begun to distribute this brand regionally through our national platform. Recent Developments Introduction of new Redneck Riviera Whiskey “Granny Rich Reserve”. In February 2019, we announced the introduction of our newest product under the Redneck Riviera trademark - Redneck Riviera Whiskey “Granny Rich Reserve”. Representing the first line extension with the Redneck Riviera Brand, Granny Rich Reserve is a premium priced blend of traditional corn whiskey, aged three years or more, blended with American single malt aged at least four years. Introduction of new Portland Mule Ready-to-Drink (RTD) Cocktail. In January 2019, we announced our landmark entry into the fast growing Ready-to-Drink (RTD) market with the introduction of the Portland Mule Ready-to-Drink Cocktail. Portland Mule comes in a 250ml, or 8.4 oz can, designed by the award-winning design team at Sandstrom Partners, and has a 10.5% alcohol by volume. In August 2019, we announced the Portland Mule – Marionberry flavor Ready-to-Drink Cocktail. Acquisition of Craft Canning & Bottling – creates significant increase in canning operations. In January 2019, we completed the acquisition of Portland-based Craft Canning + Bottling (“Craft Canning”) a leading provider of mobile canning and bottling services in Oregon, Washington and Colorado. Craft Canning will combine operations with Eastside’s MotherLode co-packing subsidiary, positioning the combined business unit to be a preeminent local provider to the fast-growing wine and Ready-to-Drink (RTD) cocktail segments. Acquisition of the high-end, luxury tequila brand, Azuñia. In September 2019, we completed the acquisition of Azuñia Tequila from Intersect Beverage. Azuñia Tequila offers four premium tequila products; Blanco Organic Tequila, Reposado Organic Tequila, Añejo Tequila, and Azuñia Black Tequila. These tequila products are primarily sold into on-premise locations throughout the western and southeastern United States. The Azuñia tequila brand provides Eastside Distilling with a second national anchor brand, along with Eastside’s Redneck Riviera Whiskey portfolio. Introduction of new Redneck Riviera “Howdy Dew!” In October 2019, we announced the Redneck Riviera Ready-to-Drink Cocktail “Howdy Dew!”. Representing the second line extension with the Redneck Riviera Brand, Howdy Dew! comes in a 12 oz can, designed by the award-winning design team at Sandstrom Partners, and has a 5.5% alcohol by volume.

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- Definition The entire disclosure for the business description and basis of presentation concepts. Business description describes the nature and type of organization including but not limited to organizational structure as may be applicable to holding companies, parent and subsidiary relationships, business divisions, business units, business segments, affiliates and information about significant ownership of the reporting entity. Basis of presentation describes the underlying basis used to prepare the financial statements (for example, US Generally Accepted Accounting Principles, Other Comprehensive Basis of Accounting, IFRS). + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -URI http://asc.fasb.org/topic&trid=2122369 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 205 -URI http://asc.fasb.org/topic&trid=2122149 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 275 -URI http://asc.fasb.org/topic&trid=2134479 + Details
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