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STOCK-BASED COMPENSATION - Narrative (Details) $ in Thousands |  |  |  |  |  | 1 Months Ended | 2 Months Ended | 11 Months Ended | 12 Months Ended
--- | --- | --- | --- | --- | --- | --- | --- | --- | ---
Jun. 01, 2023 USD ($) | Jan. 01, 2023 shares | Aug. 30, 2022 USD ($) | May 10, 2022 shares | Mar. 04, 2022 USD ($) shares | Jan. 26, 2022 USD ($) | Mar. 31, 2022 USD ($) | Dec. 31, 2022 USD ($) | Dec. 31, 2022 USD ($) d | Dec. 31, 2021 USD ($)
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Stock based expense |  |  |  |  |  | $ 23,705 | $ 7,706 | $ 106,943 |  | $ 413
Change in fair value of contingent consideration |  |  |  |  |  | (9) |  | 0 |  | $ 7,054
Recognized fixed amount |  |  |  |  |  |  |  |  | $ 3,333 |
Subsequent event |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Aggregate percentage of common stock outstanding |  | 2.50% |  |  |  |  |  |  |  |
CouponFollow Incentive Plan |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Incentive plan for eligible recipients total |  |  |  |  | $ 35,000 |  |  |  |  |
Cash EBITDA |  |  |  |  | $ 10,000 |  |  |  |  |
Threshold trading days |  |  |  |  | 60 days |  |  |  |  |
CouponFollow Incentive Plan | Tranche One |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Incentive plan for eligible recipients total |  |  |  |  | $ 6,666 |  |  |  |  |
Cash EBITDA |  |  |  |  | 3,333 |  |  |  |  |
CouponFollow Incentive Plan | Tranche Two |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Incentive plan for eligible recipients total |  |  |  |  | 10,416 |  |  |  |  |
Cash EBITDA |  |  |  |  | 3,333 |  |  |  |  |
CouponFollow Incentive Plan | Tier 1 Target |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Cash EBITDA |  |  |  |  | 10,000 |  |  |  |  |
CouponFollow Incentive Plan | Tier 1 Target | Tranche One |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Cash EBITDA |  |  |  |  | 3,333 |  |  |  |  |
CouponFollow Incentive Plan | Tier 1 Target | Tranche Two |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Cash EBITDA |  |  |  |  | 3,333 |  |  |  |  |
CouponFollow Incentive Plan | Tier 2 Target |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Cash EBITDA |  |  |  |  | 7,500 |  |  |  |  |
CouponFollow Incentive Plan | Tier 2 Target | Tranche One |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Cash EBITDA |  |  |  |  | 0 |  |  |  |  |
CouponFollow Incentive Plan | Tier 2 Target | Tranche Two |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Cash EBITDA |  |  |  |  | 3,750 |  |  |  |  |
CouponFollow Incentive Plan | Tier 3 Target |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Cash EBITDA |  |  |  |  | 7,500 |  |  |  |  |
CouponFollow Incentive Plan | Tier 3 Target | Tranche One |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Cash EBITDA |  |  |  |  | 0 |  |  |  |  |
CouponFollow Incentive Plan | Tier 3 Target | Tranche Two |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Cash EBITDA |  |  |  |  | 0 |  |  |  |  |
2016 Incentive Award Plan | Subsequent event |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Shares authorized (in shares) | shares |  | 2,800,000 |  |  |  |  |  |  |  |
Class A Common Stock | CouponFollow Incentive Plan |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Incentive plan for eligible recipients total |  |  |  |  | 35,000 |  |  |  |  |
Cash EBITDA |  |  |  |  | $ 10,000 |  |  |  |  |
Threshold trading days |  |  |  |  | 30 days |  |  |  |  |
Change in fair value of contingent consideration |  |  |  |  | $ 25,000 |  |  |  |  |
Capped shares (in shares) | shares |  |  |  |  | 4,667,000 |  |  |  |  |
Restricted Stock Units (RSUs) |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Stock based expense |  |  |  |  |  | $ 23,705 | $ 12,745 | 21,290 |  |
Unrecognized stock-based compensation expense |  |  |  |  |  |  |  | 13,025 | $ 13,025 |
Vesting period |  |  |  |  |  |  |  |  | 3 years |
Restricted Stock Units (RSUs) | Award Plan |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Shares authorized (in shares) | shares |  |  |  | 1,900 |  |  |  |  |  |
Additional shares authorized (in shares) | shares |  |  |  | 4,900 |  |  |  |  |  |
Restricted Stock |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Amount of cost not yet recognized |  |  |  |  |  |  |  | $ 35,272 | $ 35,272 |
Weighted average period |  |  |  |  |  |  |  |  | 1 year 7 months 6 days |
2023 Award and 2024 Award | Protected Incentive Plan |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Threshold trading days |  |  |  |  |  |  |  |  | 5 days |
Threshold consecutive trading days | d |  |  |  |  |  |  |  |  | 20 |
2023 Award and 2024 Award | Class A Common Stock | Protected Incentive Plan |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Incentive plan for eligible recipients total |  |  |  |  |  |  |  |  | $ 100,000 |
2023 Award | Protected Incentive Plan |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Cash EBITDA |  |  |  |  |  |  |  |  | $ 55,000 |
Threshold trading days |  |  |  |  |  |  |  |  | 30 days |
2023 Award | Class A Common Stock | Protected Incentive Plan |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Incentive plan for eligible recipients total |  |  |  |  |  |  |  |  | $ 50,000 |
2024 Award | Protected Incentive Plan |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Cash EBITDA |  |  |  |  |  |  |  |  | $ 65,000 |
Threshold trading days |  |  |  |  |  |  |  |  | 30 days |
2024 Award | Class A Common Stock | Protected Incentive Plan |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Incentive plan for eligible recipients total |  |  |  |  |  |  |  |  | $ 50,000 |
Pro rata portions of award within salaries, other compensation, and benefits expenses |  |  |  |  |  |  |  |  | 15,824 |
2023 Award Modification | Protected Incentive Plan | Subsequent event |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Reduced award amount | $ 10 |  |  |  |  |  |  |  |  |
Additional cash bonus payments amount. | 10 |  |  |  |  |  |  |  |  |
2023 Award Modification | Protected Incentive Plan | Subsequent event | Tranche One |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Reduced award amount | 5 |  |  |  |  |  |  |  |  |
Additional cash bonus payments amount. | 6 |  |  |  |  |  |  |  |  |
2023 Award Modification | Protected Incentive Plan | Subsequent event | Tranche Two |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Reduced award amount | 5 |  |  |  |  |  |  |  |  |
Additional cash bonus payments amount. | $ 1 |  |  |  |  |  |  |  |  |
2023 Award Modification | Class A Common Stock | Protected Incentive Plan |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |
Incentive plan for eligible recipients total |  |  |  |  |  |  |  |  | $ 35,436 |
Reduced award amount |  |  | $ 40,000 |  |  |  |  |  |  |

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