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GOODWILL, INTERNAL-USE SOFTWARE DEVELOPMENT COSTS, NET, AND INTANGIBLE ASSETS, NET (Tables)
 12 Months Ended
Dec. 31, 2022
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Goodwill
The changes to goodwill by reportable segments were as follows:

Owned and Operated AdvertisingPartner NetworkSubscriptionTotal
Goodwill at January 27, 2022$— $— $— $— 
Additions355,316 93,400 433,184 881,900 
Impairment(355,316)(10,993)— (366,309)
Goodwill at December 31, 2022$— $82,407 $433,184 $515,591 
Goodwill by reportable segments as of December 31, 2021 was as follows:
Owned and Operated AdvertisingPartner NetworkTotal
Goodwill at December 31, 2021$24,403 $20,417 $44,820 
Schedule of Finite-Lived Intangible Assets
The estimated useful lives of the Company’s intangible assets are as follows:

Useful Life
(Years)
Developed technology4
Customer relationships3-5
Trademarks and trade names10
Other intangibles4
Internal-use software development costs and intangible assets consisted of the following:

December 31, 2022 (Successor)
Gross Carrying Amount
Accumulated Amortization
Net Carrying Amount
Total internal-use software development costs
$7,206 $(258)$6,948 
Intangibles:
Developed technology
$196,128 $(45,322)$150,806 
Trademarks and trade names
287,857 (26,241)261,616 
Software
5,100 (1,066)4,034 
Customer relationships
121,000 (44,770)76,230 
Total intangible costs
$610,085 $(117,399)$492,686 
December 31, 2021 (Predecessor)
Gross Carrying Amount
Accumulated Amortization
Net Carrying Amount
Total internal-use software development costs
$21,274 $(10,061)$11,213 
Intangibles:
Developed technology
$8,398 $(7,242)$1,156 
Trademarks and trade names
69,007 (21,375)47,632 
Professional service agreement
3,100 (2,359)741 
Customer relationships
1,500 (661)839 
Total intangible costs
$82,005 $(31,637)$50,368 
Amortization expense for internal-use software development costs and intangible assets were as follows:

SuccessorPredecessor
Period from January 27, 2022 through December 31, 2022Period from January 1, 2022 through January 26, 2022Year Ended December 31, 2021
Amortization expense for internal-use software development
$467 $355 $4,934 
Amortization expense for intangible assets$117,399 $629 $8,641 
Schedule of Finite-Lived Intangible Assets, Future Amortization Expense
As of December 31, 2022, the expected amortization expense associated with the Company’s intangible assets and internal-use software development costs was as follows:

Amortization Expense
2023$111,177
2024102,167
202595,217
202643,903
202729,258
Thereafter117,912
Total amortization expense$499,634