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STOCK-BASED COMPENSATION - Narrative (Details)
$ in Thousands
1 Months Ended 2 Months Ended 11 Months Ended 12 Months Ended
Jun. 01, 2023
USD ($)
Jan. 01, 2023
shares
Aug. 30, 2022
USD ($)
May 10, 2022
shares
Mar. 04, 2022
USD ($)
shares
Jan. 26, 2022
USD ($)
Mar. 31, 2022
USD ($)
Dec. 31, 2022
USD ($)
Dec. 31, 2022
USD ($)
d
Dec. 31, 2021
USD ($)
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Stock based expense           $ 23,705 $ 7,706 $ 106,943   $ 413
Change in fair value of contingent consideration           (9)   0   $ 7,054
Recognized fixed amount                 $ 3,333  
Subsequent event                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Aggregate percentage of common stock outstanding   2.50%                
CouponFollow Incentive Plan                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Incentive plan for eligible recipients total         $ 35,000          
Cash EBITDA         $ 10,000          
Threshold trading days         60 days          
CouponFollow Incentive Plan | Tranche One                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Incentive plan for eligible recipients total         $ 6,666          
Cash EBITDA         3,333          
CouponFollow Incentive Plan | Tranche Two                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Incentive plan for eligible recipients total         10,416          
Cash EBITDA         3,333          
CouponFollow Incentive Plan | Tier 1 Target                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Cash EBITDA         10,000          
CouponFollow Incentive Plan | Tier 1 Target | Tranche One                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Cash EBITDA         3,333          
CouponFollow Incentive Plan | Tier 1 Target | Tranche Two                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Cash EBITDA         3,333          
CouponFollow Incentive Plan | Tier 2 Target                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Cash EBITDA         7,500          
CouponFollow Incentive Plan | Tier 2 Target | Tranche One                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Cash EBITDA         0          
CouponFollow Incentive Plan | Tier 2 Target | Tranche Two                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Cash EBITDA         3,750          
CouponFollow Incentive Plan | Tier 3 Target                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Cash EBITDA         7,500          
CouponFollow Incentive Plan | Tier 3 Target | Tranche One                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Cash EBITDA         0          
CouponFollow Incentive Plan | Tier 3 Target | Tranche Two                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Cash EBITDA         0          
2016 Incentive Award Plan | Subsequent event                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Shares authorized (in shares) | shares   2,800,000                
Class A Common Stock | CouponFollow Incentive Plan                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Incentive plan for eligible recipients total         35,000          
Cash EBITDA         $ 10,000          
Threshold trading days         30 days          
Change in fair value of contingent consideration         $ 25,000          
Capped shares (in shares) | shares         4,667,000          
Restricted Stock Units (RSUs)                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Stock based expense           $ 23,705 $ 12,745 21,290    
Unrecognized stock-based compensation expense               13,025 $ 13,025  
Vesting period                 3 years  
Restricted Stock Units (RSUs) | Award Plan                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Shares authorized (in shares) | shares       1,900            
Additional shares authorized (in shares) | shares       4,900            
Restricted Stock                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Amount of cost not yet recognized               $ 35,272 $ 35,272  
Weighted average period                 1 year 7 months 6 days  
2023 Award and 2024 Award | Protected Incentive Plan                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Threshold trading days                 5 days  
Threshold consecutive trading days | d                 20  
2023 Award and 2024 Award | Class A Common Stock | Protected Incentive Plan                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Incentive plan for eligible recipients total                 $ 100,000  
2023 Award | Protected Incentive Plan                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Cash EBITDA                 $ 55,000  
Threshold trading days                 30 days  
2023 Award | Class A Common Stock | Protected Incentive Plan                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Incentive plan for eligible recipients total                 $ 50,000  
2024 Award | Protected Incentive Plan                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Cash EBITDA                 $ 65,000  
Threshold trading days                 30 days  
2024 Award | Class A Common Stock | Protected Incentive Plan                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Incentive plan for eligible recipients total                 $ 50,000  
Pro rata portions of award within salaries, other compensation, and benefits expenses                 15,824  
2023 Award Modification | Protected Incentive Plan | Subsequent event                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Reduced award amount $ 10                  
Additional cash bonus payments amount. 10                  
2023 Award Modification | Protected Incentive Plan | Subsequent event | Tranche One                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Reduced award amount 5                  
Additional cash bonus payments amount. 6                  
2023 Award Modification | Protected Incentive Plan | Subsequent event | Tranche Two                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Reduced award amount 5                  
Additional cash bonus payments amount. $ 1                  
2023 Award Modification | Class A Common Stock | Protected Incentive Plan                    
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                    
Incentive plan for eligible recipients total                 $ 35,436  
Reduced award amount     $ 40,000