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SHARE-BASED PAYMENTS - Narrative (Details) - USD ($) $ / shares in Units, $ in Thousands |  |  | 1 Months Ended | 2 Months Ended | 3 Months Ended | 5 Months Ended | 6 Months Ended
--- | --- | --- | --- | --- | --- | --- | ---
May 10, 2022 | Mar. 04, 2022 | Jan. 26, 2022 | Mar. 31, 2022 | Jun. 30, 2022 | Jun. 30, 2021 | Jun. 30, 2022 | Jun. 30, 2022 | Jun. 30, 2021
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Share based expense |  |  |  |  | $ 25,168 | $ 120 | $ 57,470 |  | $ 266
Change in fair value of contingent consideration and CEO equity profit interest |  |  | $ (9) |  |  |  | (27) |  | $ 4,331
Fixed amount recognized |  |  |  |  | 1,001 |  |  | $ 1,309 |
Business Combination Agreement |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Share based expense |  |  |  | $ 7,706 |  |  |  |  |
CouponFollow Incentive Plan |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Incentive plan for eligible recipients total |  | $ 35,000 |  |  |  |  |  |  |
Cash EBITDA |  | $ 10,000 |  |  |  |  |  |  |
Threshold trading days |  | 60 days |  |  |  |  |  |  |
CouponFollow Incentive Plan | Tier 1 Target |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Cash EBITDA |  | $ 10,000 |  |  |  |  |  |  |
CouponFollow Incentive Plan | Tier 2 Target |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Cash EBITDA |  | 7,500 |  |  |  |  |  |  |
CouponFollow Incentive Plan | Tier 3 Target |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Cash EBITDA |  | 7,500 |  |  |  |  |  |  |
Class D Common Stock | Business Combination Agreement |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Issuance of common stock in connection with the acquisition of business (in shares) |  |  |  | 1,450,000 |  |  |  |  |
Shares issued (in shares) |  |  |  | 1,450,000 |  |  |  |  |
20 Trading days |  |  |  | 20 days |  |  |  |  |
30 Trading days |  |  |  | 30 days |  |  |  |  |
Class D Common Stock | Business Combination Agreement | Minimum |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Fair market value of stock (in dollars per share) |  |  |  | $ 12.50 |  |  |  |  |
Class A Common Stock | CouponFollow Incentive Plan |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Incentive plan for eligible recipients total |  | 35,000 |  |  |  |  |  |  |
Cash EBITDA |  | $ 10,000 |  |  |  |  |  |  |
Threshold trading days |  | 30 days |  |  |  |  |  |  |
Change in fair value of contingent consideration and CEO equity profit interest |  | $ 25,000 |  |  |  |  |  |  |
Maximum shares (in shares) |  | 4,667,000 |  |  |  |  |  |  |
Restricted Stock Units |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Share based expense |  |  | $ 23,705 |  |  |  | 15,547 |  |
Amount of cost not yet recognized |  |  |  |  | 30,724 |  | 30,724 | $ 30,724 |
Weighted average period |  |  |  |  |  |  |  | 2 years 3 months 18 days |
Unrecognized stock-based compensation expense |  |  |  |  | 21,241 |  | $ 21,241 | $ 21,241 |
Restricted Stock Units | Award Plan |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Shares authorized (in shares) | 1,900,000 |  |  |  |  |  |  |  |
Additional shares authorized (in shares) | 4,900,000 |  |  |  |  |  |  |  |
Restricted Stock Units | Class D Common Stock | Business Combination Agreement |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Shares issued (in shares) |  |  |  |  |  |  |  | 1,450,000 |
RSUs and Restricted Stock Awards (RSAs) | Business Combination Agreement |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Share based expense |  |  |  | $ 12,745 |  |  |  |  |
2023 Award and 2024 Award | Protected Incentive Plan |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
20 Trading days |  |  |  |  |  |  |  | 20 days |
Threshold trading days |  |  |  |  |  |  |  | 5 days |
2023 Award and 2024 Award | Class A Common Stock | Protected Incentive Plan |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Share based expense |  |  |  |  |  |  |  | $ 18,163 |
Incentive plan for eligible recipients total |  |  |  |  | $ 100,000 |  |  | $ 100,000 |
2023 Award | Protected Incentive Plan |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
30 Trading days |  |  |  |  |  |  |  | 30 days |
Cash EBITDA |  |  |  |  |  |  |  | $ 55,000 |
2023 Award | Class A Common Stock | Protected Incentive Plan |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Incentive plan for eligible recipients total |  |  |  |  |  |  |  | 50,000 |
2024 Award | Protected Incentive Plan |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Cash EBITDA |  |  |  |  |  |  |  | $ 65,000 |
Threshold trading days |  |  |  |  |  |  |  | 30 days |
2024 Award | Class A Common Stock | Protected Incentive Plan |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |
Incentive plan for eligible recipients total |  |  |  |  |  |  |  | $ 50,000 |

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