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SHARE-BASED PAYMENTS - Narrative (Details) - USD ($)
$ / shares in Units, $ in Thousands
1 Months Ended 2 Months Ended 3 Months Ended 5 Months Ended 6 Months Ended
May 10, 2022
Mar. 04, 2022
Jan. 26, 2022
Mar. 31, 2022
Jun. 30, 2022
Jun. 30, 2021
Jun. 30, 2022
Jun. 30, 2022
Jun. 30, 2021
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Share based expense         $ 25,168 $ 120 $ 57,470   $ 266
Change in fair value of contingent consideration and CEO equity profit interest     $ (9)       (27)   $ 4,331
Fixed amount recognized         1,001     $ 1,309  
Business Combination Agreement                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Share based expense       $ 7,706          
CouponFollow Incentive Plan                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Incentive plan for eligible recipients total   $ 35,000              
Cash EBITDA   $ 10,000              
Threshold trading days   60 days              
CouponFollow Incentive Plan | Tier 1 Target                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Cash EBITDA   $ 10,000              
CouponFollow Incentive Plan | Tier 2 Target                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Cash EBITDA   7,500              
CouponFollow Incentive Plan | Tier 3 Target                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Cash EBITDA   7,500              
Class D Common Stock | Business Combination Agreement                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Issuance of common stock in connection with the acquisition of business (in shares)       1,450,000          
Shares issued (in shares)       1,450,000          
20 Trading days       20 days          
30 Trading days       30 days          
Class D Common Stock | Business Combination Agreement | Minimum                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Fair market value of stock (in dollars per share)       $ 12.50          
Class A Common Stock | CouponFollow Incentive Plan                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Incentive plan for eligible recipients total   35,000              
Cash EBITDA   $ 10,000              
Threshold trading days   30 days              
Change in fair value of contingent consideration and CEO equity profit interest   $ 25,000              
Maximum shares (in shares)   4,667,000              
Restricted Stock Units                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Share based expense     $ 23,705       15,547    
Amount of cost not yet recognized         30,724   30,724 $ 30,724  
Weighted average period               2 years 3 months 18 days  
Unrecognized stock-based compensation expense         21,241   $ 21,241 $ 21,241  
Restricted Stock Units | Award Plan                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Shares authorized (in shares) 1,900,000                
Additional shares authorized (in shares) 4,900,000                
Restricted Stock Units | Class D Common Stock | Business Combination Agreement                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Shares issued (in shares)               1,450,000  
RSUs and Restricted Stock Awards (RSAs) | Business Combination Agreement                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Share based expense       $ 12,745          
2023 Award and 2024 Award | Protected Incentive Plan                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
20 Trading days               20 days  
Threshold trading days               5 days  
2023 Award and 2024 Award | Class A Common Stock | Protected Incentive Plan                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Share based expense               $ 18,163  
Incentive plan for eligible recipients total         $ 100,000     $ 100,000  
2023 Award | Protected Incentive Plan                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
30 Trading days               30 days  
Cash EBITDA               $ 55,000  
2023 Award | Class A Common Stock | Protected Incentive Plan                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Incentive plan for eligible recipients total               50,000  
2024 Award | Protected Incentive Plan                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Cash EBITDA               $ 65,000  
Threshold trading days               30 days  
2024 Award | Class A Common Stock | Protected Incentive Plan                  
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                  
Incentive plan for eligible recipients total               $ 50,000