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Segment Reporting
 12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
Segment Reporting Segment Reporting
We have two operating and reportable segments: Owned and Operated Advertising and Partner Network. Operating segments are defined as components of an enterprise about which separate financial information is
available that is evaluated regularly by the Chief Operating Decision Maker ("CODM"), in deciding how to allocate resources and assess performance. Our Chief Executive Officer, who is considered to be our CODM, reviews financial information presented on an operating segment basis for purposes of making operating decisions and assessing financial performance. The CODM measures and evaluates reportable segments based on segment adjusted gross profit. The CODM evaluates both potential future, as well as historical budget to actual variances, adjusted gross profit by segment on a quarterly basis to determine the allocation of capital for acquisition marketing, as well as technical and personnel resources. Adjusted gross profit is also used to determine variable compensation expense for certain employees. We have not presented segment assets as our CODM does not use segment assets to evaluate or measure segment performance or allocate resources.

The tables below include the following operating expenses that are not allocated to the reportable segments presented to our CODM, such as other cost of revenue (total cost of revenue excluding traffic acquisition cost), salaries and benefits, depreciation and amortization and, at times, certain other transactions or adjustments. The CODM does not consider these expenses for the purposes of making decisions to allocate resources among segments or to assess segment performance, however these costs are included in reported consolidated net loss from continuing operations before income tax and are included in the reconciliation that follows.

The following table summarizes revenue, segment cost of revenue and adjusted gross profit by reportable segments (in thousands):
For the Year Ended
20242023
Owned and Operated Advertising$281,930 $328,934 
Partner Network61,995 73,037 
Total revenue$343,925 $401,971 
Owned and Operated Advertising$173,721 $221,238 
Partner Network10,136 19,617 
Total segment cost of revenue$183,857 $240,855 
Owned and Operated Advertising$108,209 $107,696 
Partner Network51,859 53,420 
Adjusted gross profit160,068 161,116 
Other cost of revenue
7,704 7,890 
Salaries and benefits113,512 106,505 
Selling, general, and administrative47,346 54,307 
Depreciation and amortization80,107 78,403 
Interest expense, net31,562 48,745 
Gain on extinguishment of debt(20,109)— 
Loss on extinguishment of related-party debt— 2,004 
Change in fair value of warrant liabilities(2,386)(5,109)
Loss before income tax$(97,668)$(131,629)

The following table summarizes revenue by geographic region (in thousands):
For the Year Ended
20242023
United States$333,069 $385,847 
Other countries10,856 16,124 
Total revenue$343,925 $401,971 
Concentrations

The following tables illustrate the concentrations as a percentage of total revenue and total accounts receivable for our key Advertising Partners:

Concentration of revenue from key Advertising Partners

For the Year Ended
20242023
Google78 %85 %
Concentration of accounts receivable from key Advertising Partners

December 31, 2024December 31, 2023
Google56 %69 %
Microsoft8 %5 %
Yahoo7 %6 %

As of December 31, 2024, we had two paid search advertising partnership agreements with Google, and one paid search advertising partnership agreement with Microsoft. The Google agreements are in effect through February 28, 2025 and September 30, 2027. The Google agreement set to expire on February 28, 2025 was extended through February 28, 2027. The agreement with Microsoft (our next largest Advertising Partner by revenue) is in effect through June 30, 2025. Under certain circumstances, each of these agreements may be terminated by either us or the respective Advertising Partner immediately, or with minimal notice.