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Subsequent Events (Details) (USD $) | 6 Months Ended | 12 Months Ended |
--- | --- | --- | ---
Jun. 30, 2012 | Dec. 31, 2011 | May 15, 2012
Subsequent Event [Line Items] |  |  |
Common stock, shares issued (shares) | 1,611,230 | 966,227 | 274,224
Common shares, granted | 350,418 | 119,707 |
Equity Incentive 2011 Plan [Member] |  |  |
Subsequent Event [Line Items] |  |  |
Common shares, granted | 362,370 |  |
Subsequent Event - July 2012 [Member] | Immediately following signed agreements [Member] |  |  |
Subsequent Event [Line Items] |  |  |
Common stock issued, percentage, award vested (percentage) | 25.00% |  |
Subsequent Event - July 2012 [Member] | Each month for 12 months [Member] |  |  |
Subsequent Event [Line Items] |  |  |
Common stock issued, percentage, award vested (percentage) | 6.25% |  |
Subsequent Event - July 2012 [Member] | Restricted Stock [Member] |  |  |
Subsequent Event [Line Items] |  |  |
Common stock, shares issued (shares) | 60,000 |  |
Subsequent Event - July 2, 2012 [Member] |  |  |
Subsequent Event [Line Items] |  |  |
Common stock, shares issued (shares) | 71,221 |  |
Professional fees | 356,103 |  |
Subsequent Event - July 31, 2012 [Member] |  |  |
Subsequent Event [Line Items] |  |  |
Share-based compensation arrangement by share-based payment award, award expiration period (jn years) | 5 years |  |
Subsequent Event - July 31, 2012 [Member] | Equity Incentive 2011 Plan [Member] |  |  |
Subsequent Event [Line Items] |  |  |
Common shares, granted | 12,500 |  |
Subsequent Event - July 31, 2012 [Member] | Twelve months after grant date [Member] |  |  |
Subsequent Event [Line Items] |  |  |
Share-based compensation arrangement by share-based payment award, award vesting period (in days) | 12 months |  |
Subsequent Event - August 1, 2012 [Member] | Chief Executive Officer [Member] |  |  |
Subsequent Event [Line Items] |  |  |
Related party transaction, purchase of common stock (shares) | 8,000 |  |
Revenue from related parties | 19,200 |  |
Related party transaction, sale of stock, price per share (per share) | 2.40 |  |
Subsequent Event - August 6, 2012 [Member] | Cheif Marketing Officer [Member] |  |  |
Subsequent Event [Line Items] |  |  |
Related party transaction, purchase of common stock (shares) | 8,000 |  |
Revenue from related parties | 19,200 |  |
Related party transaction, sale of stock, price per share (per share) | 2.40 |  |
Subsequent Event - August 6, 2012 [Member] | Director [Member] |  |  |
Subsequent Event [Line Items] |  |  |
Related party transaction, purchase of common stock (shares) | 41,667 |  |
Related party transaction, sale of stock, price per share (per share) | 2.40 |  |
Revenue from related party, private investment | 100,000 |  |
Inital public offering price per share (per share) | 2.40 |  |
Period following closing of investment (in days) | 120 days |  |
Adjusted public offering purchase price (percentage) | 10.00% |  |
Adjusted public offering purchase price floor (per share) | 0.50 |  |
Equity offering cash finance fee | 10,000 |  |
Net proceeds from equity offering or debt financing | 2,000,000 |  |
Subsequent Event - August 6, 2012 [Member] | Restricted Stock [Member] | Director [Member] |  |  |
Subsequent Event [Line Items] |  |  |
Common stock, shares issued (shares) | 35,000 |  |

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- Definition Total number of common shares of an entity that have been sold or granted to shareholders (includes common shares that were issued, repurchased and remain in the treasury). These shares represent capital invested by the firm's shareholders and owners, and may be all or only a portion of the number of shares authorized. Shares issued include shares outstanding and shares held in the treasury. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.29) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 02 -Paragraph 30 -Article 5 + Details
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