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Consolidated Statements of Operations (USD $) | 3 Months Ended | 6 Months Ended
--- | --- | ---
Jun. 30, 2012 | Jun. 30, 2011 | Jun. 30, 2012 | Jun. 30, 2011
Income Statement [Abstract] |  |  |  |
Revenue | $ 1,204,018 | $ 845,901 | $ 2,849,385 | $ 1,768,679
Cost of sales | 500,490 | 381,199 | 1,159,771 | 822,734
Gross profit | 703,528 | 464,702 | 1,689,614 | 945,945
Operating expenses: |  |  |  |
General and administrative | 1,687,771 | 934,317 | 3,471,752 | 1,896,531
Sales and marketing | 604,056 | 143,953 | 797,595 | 311,434
Total operating expenses | 2,291,827 | 1,078,270 | 4,269,347 | 2,207,965
Loss from operations | (1,588,299) | (613,568) | (2,579,733) | (1,262,020)
Interest expense | (27,523) | (6,179) | (44,267) | (15,032)
Loss on exchange and change in fair value of derivatives, net | (224,021) | 29,791 | (133,034) | 29,791
Other income (expense), net | 454 | 0 | 455 | 38
Total other income (expense) | (251,090) | 23,612 | (176,846) | 14,797
Net loss | $ (1,839,389) | $ (589,956) | $ (2,756,579) | $ (1,247,223)
Weighted average common shares outstanding – basic and diluted (shares) | 1,276,595 | 524,418 | 1,121,466 | 271,683
Loss per common share – basic and diluted (per share) | $ (1.44) | $ (1.12) | $ (2.46) | $ (4.59)

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