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Stockholders' Deficit Schedule of Restricted Stock (Details) (USD $)	0 Months Ended	1 Months Ended	3 Months Ended	6 Months Ended	3 Months Ended	6 Months Ended	3 Months Ended	6 Months Ended	1 Months Ended		0 Months Ended
	Jun. 12, 2012	May 31, 2012	Jun. 30, 2012 Restricted Stock [Member]	Jun. 30, 2012 Restricted Stock [Member]	Jun. 30, 2012 Selling and Marketing Expense [Member] Restricted Stock [Member]	Jun. 30, 2012 Selling and Marketing Expense [Member] Restricted Stock [Member]	Jun. 30, 2012 Deferred Finance Costs [Member] Restricted Stock [Member]	Jun. 30, 2012 Deferred Finance Costs [Member] Restricted Stock [Member]	May 31, 2012 Immediately following signed agreements [Member] Restricted Stock [Member]	May 31, 2012 Each month for 12 months [Member] Restricted Stock [Member]	May 04, 2012 Convertible Promissory Note [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Cash paid for celebrity endorsements (in dollars)		$ 100,000
Restricted shares issued for celebrity endorsements		75,521
Share-based compensation arrangement by share-based payment award, equity instruments other than options, percentage vested (percentage)									25.00%	6.25%
Stock Issued during period, value, restricted stock award, gross	1,200
Debt issuance cost (in dollars)											6,000
Debt instrument, face amount (in dollars)											75,000
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares [Roll Forward]
Nonvested at December 31, 2011				0
Granted				76,721
Vested				(23,960)
Forfeited				0
Nonvested at June 30, 2012			52,761	52,761
Stock-based compensation expense (in dollars)			231,473	231,473	225,473	225,473	6,000	6,000
Share-based compensation, nonvested awards, total compensation cost not yet recognized (in dollars)			$ 164,995	$ 164,995
Employee service share-based compensation, nonvested awards, total compensation cost not yet recognized, period for recognition (in years)				11 months

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This element represents the amount of recognized equity-based compensation during the period, that is, the amount recognized as expense in the income statement (or as asset if compensation is capitalized). Alternate captions include the words "stock-based compensation".

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The stated principal amount of the debt instrument at time of issuance, which may vary from the carrying amount because of unamortized premium or discount.

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Weighted average period over which unrecognized compensation is expected to be recognized for equity-based compensation plans, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

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