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Subsequent Events (Details) (USD $)
 6 Months Ended 12 Months Ended
Jun. 30, 2012
Dec. 31, 2011
May 15, 2012
Subsequent Event [Line Items]      
Common stock, shares issued (shares) 1,611,230 966,227 274,224
Common shares, granted 350,418 119,707  
Equity Incentive 2011 Plan [Member]
      
Subsequent Event [Line Items]      
Common shares, granted 362,370    
Subsequent Event - July 2012 [Member] | Immediately following signed agreements [Member]
      
Subsequent Event [Line Items]      
Common stock issued, percentage, award vested (percentage) 25.00%    
Subsequent Event - July 2012 [Member] | Each month for 12 months [Member]
      
Subsequent Event [Line Items]      
Common stock issued, percentage, award vested (percentage) 6.25%    
Subsequent Event - July 2012 [Member] | Restricted Stock [Member]
      
Subsequent Event [Line Items]      
Common stock, shares issued (shares) 60,000    
Subsequent Event - July 2, 2012 [Member]
      
Subsequent Event [Line Items]      
Common stock, shares issued (shares) 71,221    
Professional fees 356,103    
Subsequent Event - July 31, 2012 [Member]
      
Subsequent Event [Line Items]      
Share-based compensation arrangement by share-based payment award, award expiration period (jn years) 5 years    
Subsequent Event - July 31, 2012 [Member] | Equity Incentive 2011 Plan [Member]
      
Subsequent Event [Line Items]      
Common shares, granted 12,500    
Subsequent Event - July 31, 2012 [Member] | Twelve months after grant date [Member]
      
Subsequent Event [Line Items]      
Share-based compensation arrangement by share-based payment award, award vesting period (in days) 12 months    
Subsequent Event - August 1, 2012 [Member] | Chief Executive Officer [Member]
      
Subsequent Event [Line Items]      
Related party transaction, purchase of common stock (shares) 8,000    
Revenue from related parties 19,200    
Related party transaction, sale of stock, price per share (per share) 2.40    
Subsequent Event - August 6, 2012 [Member] | Cheif Marketing Officer [Member]
      
Subsequent Event [Line Items]      
Related party transaction, purchase of common stock (shares) 8,000    
Revenue from related parties 19,200    
Related party transaction, sale of stock, price per share (per share) 2.40    
Subsequent Event - August 6, 2012 [Member] | Director [Member]
      
Subsequent Event [Line Items]      
Related party transaction, purchase of common stock (shares) 41,667    
Related party transaction, sale of stock, price per share (per share) 2.40    
Revenue from related party, private investment 100,000    
Inital public offering price per share (per share) 2.40    
Period following closing of investment (in days) 120 days    
Adjusted public offering purchase price (percentage) 10.00%    
Adjusted public offering purchase price floor (per share) 0.50    
Equity offering cash finance fee 10,000    
Net proceeds from equity offering or debt financing 2,000,000    
Subsequent Event - August 6, 2012 [Member] | Restricted Stock [Member] | Director [Member]
      
Subsequent Event [Line Items]      
Common stock, shares issued (shares) 35,000