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Consolidated Statements of Operations (USD $)
 3 Months Ended 6 Months Ended
Jun. 30, 2012
Jun. 30, 2011
Jun. 30, 2012
Jun. 30, 2011
Income Statement [Abstract]        
Revenue $ 1,204,018 $ 845,901 $ 2,849,385 $ 1,768,679
Cost of sales 500,490 381,199 1,159,771 822,734
Gross profit 703,528 464,702 1,689,614 945,945
Operating expenses:        
General and administrative 1,687,771 934,317 3,471,752 1,896,531
Sales and marketing 604,056 143,953 797,595 311,434
Total operating expenses 2,291,827 1,078,270 4,269,347 2,207,965
Loss from operations (1,588,299) (613,568) (2,579,733) (1,262,020)
Interest expense (27,523) (6,179) (44,267) (15,032)
Loss on exchange and change in fair value of derivatives, net (224,021) 29,791 (133,034) 29,791
Other income (expense), net 454 0 455 38
Total other income (expense) (251,090) 23,612 (176,846) 14,797
Net loss $ (1,839,389) $ (589,956) $ (2,756,579) $ (1,247,223)
Weighted average common shares outstanding – basic and diluted (shares) 1,276,595 524,418 1,121,466 271,683
Loss per common share – basic and diluted (per share) $ (1.44) $ (1.12) $ (2.46) $ (4.59)