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Stockholders' Deficit (Details) (USD $) | 0 Months Ended | 3 Months Ended | 9 Months Ended | 12 Months Ended | 9 Months Ended | 3 Months Ended | 2 Months Ended | 3 Months Ended |  | 0 Months Ended | 9 Months Ended |  |  | 0 Months Ended | 3 Months Ended | 9 Months Ended |  | 9 Months Ended |  | 0 Months Ended |  |  |
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Sep. 11, 2012 | May 15, 2012 | Sep. 30, 2012 | Sep. 30, 2011 | Sep. 30, 2012 | Sep. 30, 2011 | Dec. 31, 2011 | Sep. 30, 2012 Stock Options [Member] | Aug. 15, 2011 May 2011 Offering [Member] units unit | Jun. 30, 2012 May 2011 Offering [Member] Series A Preferred Stock [Member] | Aug. 15, 2011 May 2011 Offering [Member] Series A Preferred Stock [Member] units | Sep. 30, 2012 May 2011 Offering [Member] Series A Preferred Stock [Member] | Sep. 11, 2012 September 2012 Offering [Member] | Sep. 30, 2011 Equity Incentive 2007 Plan [Member] | May 12, 2011 Equity Incentive 2007 Plan [Member] Series A Common Stock [Member] | Feb. 28, 2007 Equity Incentive 2007 Plan [Member] Series A Common Stock [Member] | May 12, 2011 Equity Incentive 2011 Plan [Member] | Sep. 30, 2012 Equity Incentive 2011 Plan [Member] | Sep. 30, 2011 Equity Incentive 2011 Plan [Member] | Sep. 30, 2012 Equity Incentive 2011 Plan [Member] | Sep. 30, 2011 Equity Incentive 2011 Plan [Member] | May 25, 2012 Equity Incentive 2011 Plan [Member] | Sep. 30, 2012 Equity Incentive B 2011 Plan [Member] | Aug. 22, 2011 Equity Incentive B 2011 Plan [Member] | Aug. 22, 2011 May 2011 and August 2011 Equity Incentive Plans [Member] | Aug. 22, 2011 May 2011 and August 2011 Equity Incentive Plans [Member] Stock Options [Member] | Aug. 22, 2011 May 2011 and August 2011 Equity Incentive Plans [Member] Twelve months after grant date [Member] | Aug. 22, 2011 May 2011 and August 2011 Equity Incentive Plans [Member] Monthly in equal installments [Member] Stock Options [Member] | Aug. 22, 2011 May 2011 and August 2011 Equity Incentive Plans [Member] Individual Stock Ownership in Excess of 10 Percent [Member] | Aug. 01, 2012 Chief Executive Officer [Member] | Aug. 06, 2012 Cheif Marketing Officer [Member] | Aug. 06, 2012 Director [Member] | Sep. 30, 2012 Director [Member] Restricted Stock [Member] | Sep. 11, 2012 Director [Member] Restricted Stock [Member] | Aug. 06, 2012 Director [Member] Restricted Stock [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock subscriptions (in dollars) |  |  |  |  |  |  |  |  | $ 3,330,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock subscription units sold (in units) |  |  |  |  |  |  |  |  | 333 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock subscription (per unit) |  |  |  |  |  |  |  |  | 10,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Number of common stock shares converted from a unit |  |  |  |  |  |  |  |  | 758 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Preferred stock, par value (per share) |  |  |  |  |  |  |  |  | $ 0.0001 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Number of common stock shares converted from exercisable warrant |  |  |  |  |  |  |  |  | 455 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Total purchase price of linked common stock to exercisable warrants (in dollars) |  |  |  |  |  |  |  |  | 9,091 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Share price of linked common stock to exercisable warrants (per share) |  |  |  |  |  |  |  |  | $ 20 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Units elected to receive perferred stock (in units) |  |  |  |  |  |  |  |  |  |  | 230 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Units elected to recieve common stock (in units) |  |  |  |  |  |  |  |  | 103 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock, shares, issued (shares) |  | 274,224 | 4,117,460 |  | 4,117,460 |  | 966,227 |  | 78,030 |  |  |  | 2,200,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 111,112 | 69,445 | 35,000
Common stock, par value (per share) |  |  | $ 0.0001 |  | $ 0.0001 |  | $ 0.0001 |  |  |  |  |  | $ 1.00 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ 0.90 |
Stock issued during period, value, new issues |  |  |  |  | 2,996,729 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Equity offering cash finance fee |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 10,000 |  |  |
Issuance of warrants, public offering (shares) | 110,000 |  |  |  |  |  |  |  |  |  |  |  | 110,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Fair value of common stock issued | 49,170 |  |  |  |  |  |  |  |  |  |  |  | 49,170 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Exercise price of warrants issued |  |  |  |  |  |  |  |  |  |  |  |  | $ 1.25 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Preferred stock linked by conversion to common stock |  |  |  |  |  |  |  |  | 174,243 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Warrant contracts linked by exercise to common stock |  |  |  |  |  |  |  |  | 151,382 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Legal fees (in dollars) |  |  |  |  |  |  |  |  | 286,593 |  |  |  | 504,359 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net proceeds from issuance of common stock |  | 1,221,858 |  |  |  |  |  |  |  |  |  |  | 1,695,641 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Proceeds from issuance of common stock subscriptions (in dollars) |  |  |  |  |  |  |  |  | 3,043,407 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Warrants issued to placement agent to purchase common stock |  |  |  |  |  |  |  |  | 2,500 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Fair value of warrants issued to placement agent to purchase common stock (in dollars) |  |  |  |  |  |  |  |  | 17,600 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Number of preferred shares converted to common stock |  |  |  |  |  |  |  |  |  | 225 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Number of converted common stock |  |  |  |  |  |  |  |  |  | 170,455 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Preferred stock, shares outstanding |  |  |  |  |  |  |  |  |  |  |  | 5 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock shares sold purchase price |  | $ 5.00 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Proceeds from issuance of common stock (in dollars) |  | 1,371,120 |  |  |  |  |  |  |  |  |  |  | 2,200,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Payments of stock issuance costs |  | 149,262 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Loss on exchange of warrants (in dollars) |  |  | (37,610) |  | (802,123) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Outstanding options cancelled |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 3,712,365 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Sale of common stock |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 92,823 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock, capital shares reserved for future issuance |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 256,491 |  | 256,491 |  |  | 75,000 |  |  |  |  |  |  |  |  |  |  |  |
Stock options, shares authorized |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 4,889,829 | 2,313,317 | 177,500 |  |  |  |  | 613,715 |  | 87,500 |  |  |  |  |  |  |  |  |  |  |
Modified option agreement unvested shares |  |  |  |  |  |  |  | 2,329 |  |  |  |  |  |  |  |  | 2,743 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Common shares, granted |  |  |  |  | 377,043 |  | 119,707 |  |  |  |  |  |  |  |  |  |  |  |  | 355,994 |  |  | 37,500 |  |  |  |  |  |  |  |  |  |  |  |
Common shares, exercised |  |  |  | (598) | (551) | (598) | (683) |  |  |  |  |  |  |  |  |  |  |  |  | (1,230) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Fair market value of incentive stock options (percentage) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 100.00% |  |  |  | 110.00% |  |  |  |  |  |
Share-based compensation arrangement by share-based payment award, equity instruments options, percentage vested (percentage) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 25.00% |  |  |  |  |  |  |  |
Share-based compensation arrangement by share-based payment award, award vesting period (in days) |  |  |  |  |  |  |  | 90 days |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 3 years |  |  |  |  |  |  |
Expected term (in years) |  |  |  |  |  |  |  |  |  |  |  |  |  | 5 years |  |  |  | 5 years | 5 years | 5 years | 5 years |  |  |  |  | 10 years |  |  |  |  |  |  |  |  |
Related party transaction, purchase of common stock |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 8,000 | 8,000 | 41,667 |  |  |
Revenue from related parties (in dollars) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 19,200 | 19,200 |  |  |  |
Related party transaction, sale of stock, price per share (per share) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ 2.40 | $ 2.40 | $ 2.40 |  |  |
Revenue from related party, private investment |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ 100,000 |  |  |
Inital public offering price per share (per share) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ 2.40 |  |  |
Period following closing of investment (in days) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 120 days |  |  |
Adjusted public offering purchase price |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 10.00% |  |  |
Adjusted public offering purchase price floor |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ 0.50 |  |  |

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