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Stockholders' Deficit Schedule of Restricted Stock (Details) (USD $) | 0 Months Ended | 1 Months Ended | 3 Months Ended | 9 Months Ended | 3 Months Ended | 9 Months Ended | 3 Months Ended | 9 Months Ended | 3 Months Ended | 1 Months Ended | 0 Months Ended
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Jul. 02, 2012 | Jun. 12, 2012 | Sep. 30, 2012 | Aug. 31, 2012 | May 31, 2012 | Sep. 30, 2012 Restricted Stock [Member] | Sep. 30, 2012 Restricted Stock [Member] | Sep. 30, 2012 Selling and Marketing Expense [Member] Restricted Stock [Member] | Sep. 30, 2012 Selling and Marketing Expense [Member] Restricted Stock [Member] | Sep. 30, 2012 General and Administrative Expense [Member] Restricted Stock [Member] | Sep. 30, 2012 General and Administrative Expense [Member] Restricted Stock [Member] | Sep. 30, 2012 Deferred Finance Costs [Member] Restricted Stock [Member] | May 31, 2012 Immediately following signed agreements [Member] Restricted Stock [Member] | May 31, 2012 Each month for 12 months [Member] Restricted Stock [Member] | May 04, 2012 Convertible Promissory Note [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cash paid for celebrity endorsements (in dollars) |  |  |  |  | $ 100,000 |  |  |  |  |  |  |  |  |  |
Restricted shares issued for celebrity endorsements |  |  |  |  | 135,521 |  |  |  |  |  |  |  |  |  |
Share-based compensation arrangement by share-based payment award, equity instruments other than options, percentage vested (percentage) |  |  |  |  |  |  |  |  |  |  |  |  | 25.00% | 6.25% |
Stock Issued during period, value, restricted stock award, gross |  | 1,200 | 69,445 | 35,000 |  |  |  |  |  |  |  |  |  |  |
Debt issuance cost (in dollars) |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 6,000
Debt instrument, face amount (in dollars) |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 75,000
Stock issued during period, shares, issued for services | 71,221 |  |  |  |  |  |  |  |  |  |  |  |  |  |
Stock issued during period, value, issued for services (in dollars) | 356,103 |  |  |  |  |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares [Roll Forward] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Nonvested at December 31, 2011 |  |  |  |  |  |  | 0 |  |  |  |  |  |  |  |
Granted |  |  |  |  |  |  | 312,387 |  |  |  |  |  |  |  |
Vested |  |  |  |  |  |  | (238,956) |  |  |  |  |  |  |  |
Forfeited |  |  |  |  |  |  | 0 |  |  |  |  |  |  |  |
Nonvested at September 30, 2012 |  |  |  |  |  | 73,431 | 73,431 |  |  |  |  |  |  |  |
Stock-based compensation expense (in dollars) |  |  |  |  |  | 436,942 | 668,415 | 80,839 | 306,312 | 356,103 | 356,103 | 6,000 |  |  |
Share-based compensation, nonvested awards, total compensation cost not yet recognized (in dollars) |  |  |  |  |  | $ 64,619 | $ 64,619 |  |  |  |  |  |  |  |
Employee service share-based compensation, nonvested awards, total compensation cost not yet recognized, period for recognition (in years) |  |  |  |  |  |  | 9 months |  |  |  |  |  |  |  |

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- Definition The stated principal amount of the debt instrument at time of issuance, which may vary from the carrying amount because of unamortized premium or discount. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 835 -SubTopic 30 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6451184&loc=d3e28551-108399 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 835 -SubTopic 30 -Section 55 -Paragraph 8 -URI http://asc.fasb.org/extlink&oid=6584090&loc=d3e28878-108400 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher AICPA -Name Accounting Principles Board Opinion (APB) -Number 21 -Paragraph 16, 20 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
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- Definition As of the balance sheet date, the aggregate unrecognized cost of equity-based awards made to employees under equity-based compensation awards that have yet to vest. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (i) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 123R -Paragraph A240 -Subparagraph h -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
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- Definition Weighted average period over which unrecognized compensation is expected to be recognized for equity-based compensation plans, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (i) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition The number of grants made during the period on other than stock (or unit) option plans (for example, phantom stock or unit plan, stock or unit appreciation rights plan, performance target plan). + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(2)(iii)(1) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 123R -Paragraph A240 -Subparagraph b(2)(c) -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
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