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Consolidated Statements of Operations (USD $) | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2012 | Sep. 30, 2011 | Sep. 30, 2012 | Sep. 30, 2011
Income Statement [Abstract] |  |  |  |
Revenue | $ 1,058,836 | $ 1,052,675 | $ 3,908,221 | $ 2,821,354
Cost of sales | 434,019 | 483,729 | 1,593,790 | 1,306,463
Gross profit | 624,817 | 568,946 | 2,314,431 | 1,514,891
Operating expenses: |  |  |  |
General and administrative | 1,335,858 | 1,921,719 | 4,807,610 | 3,818,250
Sales and marketing | 219,584 | 277,469 | 1,017,179 | 588,903
Total operating expenses | 1,555,442 | 2,199,188 | 5,824,789 | 4,407,153
Loss from operations | (930,625) | (1,630,242) | (3,510,358) | (2,892,262)
Interest expense | (33,495) | (4,939) | (77,762) | (19,971)
Loss on exchange and change in fair value of derivatives, net | 12,550 | 43,780 | (120,484) | 73,571
Other income (expense), net | 0 | 27 | 455 | 65
Total other income (expense) | (20,945) | 38,868 | (197,791) | 53,665
Net loss | $ (951,570) | $ (1,591,374) | $ (3,708,149) | $ (2,838,597)
Weighted average common shares outstanding – basic and diluted (shares) | 2,265,222 | 959,470 | 2,266,524 | 493,715
Loss per common share – basic and diluted (per share) | $ (0.42) | $ (1.66) | $ (1.64) | $ (5.75)

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