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Stockholders' Deficit (Details) (USD $)
 0 Months Ended 3 Months Ended 9 Months Ended 12 Months Ended 9 Months Ended 3 Months Ended 2 Months Ended 3 Months Ended 0 Months Ended 9 Months Ended 0 Months Ended 3 Months Ended 9 Months Ended 9 Months Ended 0 Months Ended
Sep. 11, 2012
May 15, 2012
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Dec. 31, 2011
Sep. 30, 2012
Stock Options [Member]
Aug. 15, 2011
May 2011 Offering [Member]
units
unit
Jun. 30, 2012
May 2011 Offering [Member]
Series A Preferred Stock [Member]
Aug. 15, 2011
May 2011 Offering [Member]
Series A Preferred Stock [Member]
units
Sep. 30, 2012
May 2011 Offering [Member]
Series A Preferred Stock [Member]
Sep. 11, 2012
September 2012 Offering [Member]
Sep. 30, 2011
Equity Incentive 2007 Plan [Member]
May 12, 2011
Equity Incentive 2007 Plan [Member]
Series A Common Stock [Member]
Feb. 28, 2007
Equity Incentive 2007 Plan [Member]
Series A Common Stock [Member]
May 12, 2011
Equity Incentive 2011 Plan [Member]
Sep. 30, 2012
Equity Incentive 2011 Plan [Member]
Sep. 30, 2011
Equity Incentive 2011 Plan [Member]
Sep. 30, 2012
Equity Incentive 2011 Plan [Member]
Sep. 30, 2011
Equity Incentive 2011 Plan [Member]
May 25, 2012
Equity Incentive 2011 Plan [Member]
Sep. 30, 2012
Equity Incentive B 2011 Plan [Member]
Aug. 22, 2011
Equity Incentive B 2011 Plan [Member]
Aug. 22, 2011
May 2011 and August 2011 Equity Incentive Plans [Member]
Aug. 22, 2011
May 2011 and August 2011 Equity Incentive Plans [Member]
Stock Options [Member]
Aug. 22, 2011
May 2011 and August 2011 Equity Incentive Plans [Member]
Twelve months after grant date [Member]
Aug. 22, 2011
May 2011 and August 2011 Equity Incentive Plans [Member]
Monthly in equal installments [Member]
Stock Options [Member]
Aug. 22, 2011
May 2011 and August 2011 Equity Incentive Plans [Member]
Individual Stock Ownership in Excess of 10 Percent [Member]
Aug. 01, 2012
Chief Executive Officer [Member]
Aug. 06, 2012
Cheif Marketing Officer [Member]
Aug. 06, 2012
Director [Member]
Sep. 30, 2012
Director [Member]
Restricted Stock [Member]
Sep. 11, 2012
Director [Member]
Restricted Stock [Member]
Aug. 06, 2012
Director [Member]
Restricted Stock [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                                                                      
Common stock subscriptions (in dollars)                 $ 3,330,000                                                    
Common stock subscription units sold (in units)                 333                                                    
Common stock subscription (per unit)                 10,000                                                    
Number of common stock shares converted from a unit                 758                                                    
Preferred stock, par value (per share)                 $ 0.0001                                                    
Number of common stock shares converted from exercisable warrant                 455                                                    
Total purchase price of linked common stock to exercisable warrants (in dollars)                 9,091                                                    
Share price of linked common stock to exercisable warrants (per share)                 $ 20                                                    
Units elected to receive perferred stock (in units)                     230                                                
Units elected to recieve common stock (in units)                 103                                                    
Common stock, shares, issued (shares)   274,224 4,117,460   4,117,460   966,227   78,030       2,200,000                                       111,112 69,445 35,000
Common stock, par value (per share)     $ 0.0001   $ 0.0001   $ 0.0001           $ 1.00                                         $ 0.90  
Stock issued during period, value, new issues         2,996,729                                                            
Equity offering cash finance fee                                                               10,000      
Issuance of warrants, public offering (shares) 110,000                       110,000                                            
Fair value of common stock issued 49,170                       49,170                                            
Exercise price of warrants issued                         $ 1.25                                            
Preferred stock linked by conversion to common stock                 174,243                                                    
Warrant contracts linked by exercise to common stock                 151,382                                                    
Legal fees (in dollars)                 286,593       504,359                                            
Net proceeds from issuance of common stock   1,221,858                     1,695,641                                            
Proceeds from issuance of common stock subscriptions (in dollars)                 3,043,407                                                    
Warrants issued to placement agent to purchase common stock                 2,500                                                    
Fair value of warrants issued to placement agent to purchase common stock (in dollars)                 17,600                                                    
Number of preferred shares converted to common stock                   225                                                  
Number of converted common stock                   170,455                                                  
Preferred stock, shares outstanding                       5                                              
Common stock shares sold purchase price   $ 5.00                                                                  
Proceeds from issuance of common stock (in dollars)   1,371,120                     2,200,000                                            
Payments of stock issuance costs   149,262                                                                  
Loss on exchange of warrants (in dollars)     (37,610)   (802,123)                                                            
Outstanding options cancelled                             3,712,365                                        
Sale of common stock                                 92,823                                    
Common stock, capital shares reserved for future issuance                                   256,491   256,491     75,000                        
Stock options, shares authorized                             4,889,829 2,313,317 177,500         613,715   87,500                      
Modified option agreement unvested shares               2,329                 2,743                                    
Common shares, granted         377,043   119,707                         355,994     37,500                        
Common shares, exercised       (598) (551) (598) (683)                         (1,230)                              
Fair market value of incentive stock options (percentage)                                                 100.00%       110.00%            
Share-based compensation arrangement by share-based payment award, equity instruments options, percentage vested (percentage)                                                     25.00%                
Share-based compensation arrangement by share-based payment award, award vesting period (in days)               90 days                                       3 years              
Expected term (in years)                           5 years       5 years 5 years 5 years 5 years         10 years                  
Related party transaction, purchase of common stock                                                           8,000 8,000 41,667      
Revenue from related parties (in dollars)                                                           19,200 19,200        
Related party transaction, sale of stock, price per share (per share)                                                           $ 2.40 $ 2.40 $ 2.40      
Revenue from related party, private investment                                                               $ 100,000      
Inital public offering price per share (per share)                                                               $ 2.40      
Period following closing of investment (in days)                                                               120 days      
Adjusted public offering purchase price                                                               10.00%      
Adjusted public offering purchase price floor                                                               $ 0.50