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Stockholders' Deficit Schedule of Nonvested Options (Details) (USD $)
 9 Months Ended 12 Months Ended 3 Months Ended 9 Months Ended
Sep. 30, 2012
Dec. 31, 2011
Sep. 30, 2012
Stock Options [Member]
Sep. 30, 2011
Stock Options [Member]
Sep. 30, 2012
Stock Options [Member]
Sep. 30, 2011
Stock Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Nonvested, Number of Shares [Roll Forward] [Roll Forward]            
Common shares, nonvested 57,516 0        
Common shares, granted 377,043 119,707        
Common shares, vested (76,970) (57,969)        
Common shares, forfeited (40,986) (4,222)        
Common shares, nonvested 316,603 57,516        
Share-based Compensation Arrangement by Share-based Payment Award, Options, Nonvested, Weighted Average Grant Date Fair Value [Roll Forward] [Roll Forward]            
Weighted average grant date fair value, nonvested (per share) $ 2.73 $ 0.00        
Weighted average grant date fair value, granted (per share) $ 2.18 $ 2.13        
Weighted average grant date fair value, vested (per share) $ 2.26 $ 1.52        
Weighted average grant date fair value, forfeited (per share) $ 2.81 $ 2.27        
Weighted average grant date fair value, nonvested (per share) $ 2.18 $ 2.73        
Weighted average remaining years to vest (in years) 3 years 2 months 2 years 6 months        
Stock-based compensation expense (in dollars)     $ 31,894 $ 32,035 $ 150,878 $ 48,035
Share-based compensation, nonvested awards, total compensation cost not yet recognized (in dollars)     $ 312,127   $ 312,127  
Employee service share-based compensation, nonvested awards, total compensation cost not yet recognized, period for recognition (in years)         5 years