XML 12 R33.htm IDEA: XBRL DOCUMENT v2.4.0.6
Stockholders' Deficit Schedule of Restricted Stock (Details) (USD $)
 0 Months Ended 1 Months Ended 3 Months Ended 9 Months Ended 3 Months Ended 9 Months Ended 3 Months Ended 9 Months Ended 3 Months Ended 1 Months Ended 0 Months Ended
Jul. 02, 2012
Jun. 12, 2012
Sep. 30, 2012
Aug. 31, 2012
May 31, 2012
Sep. 30, 2012
Restricted Stock [Member]
Sep. 30, 2012
Restricted Stock [Member]
Sep. 30, 2012
Selling and Marketing Expense [Member]
Restricted Stock [Member]
Sep. 30, 2012
Selling and Marketing Expense [Member]
Restricted Stock [Member]
Sep. 30, 2012
General and Administrative Expense [Member]
Restricted Stock [Member]
Sep. 30, 2012
General and Administrative Expense [Member]
Restricted Stock [Member]
Sep. 30, 2012
Deferred Finance Costs [Member]
Restricted Stock [Member]
May 31, 2012
Immediately following signed agreements [Member]
Restricted Stock [Member]
May 31, 2012
Each month for 12 months [Member]
Restricted Stock [Member]
May 04, 2012
Convertible Promissory Note [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                              
Cash paid for celebrity endorsements (in dollars)         $ 100,000                    
Restricted shares issued for celebrity endorsements         135,521                    
Share-based compensation arrangement by share-based payment award, equity instruments other than options, percentage vested (percentage)                         25.00% 6.25%  
Stock Issued during period, value, restricted stock award, gross   1,200 69,445 35,000                      
Debt issuance cost (in dollars)                             6,000
Debt instrument, face amount (in dollars)                             75,000
Stock issued during period, shares, issued for services 71,221                            
Stock issued during period, value, issued for services (in dollars) 356,103                            
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares [Roll Forward]                              
Nonvested at December 31, 2011             0                
Granted             312,387                
Vested             (238,956)                
Forfeited             0                
Nonvested at September 30, 2012           73,431 73,431                
Stock-based compensation expense (in dollars)           436,942 668,415 80,839 306,312 356,103 356,103 6,000      
Share-based compensation, nonvested awards, total compensation cost not yet recognized (in dollars)           $ 64,619 $ 64,619                
Employee service share-based compensation, nonvested awards, total compensation cost not yet recognized, period for recognition (in years)             9 months