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Consolidated Statements of Operations (USD $)
 3 Months Ended 9 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Income Statement [Abstract]        
Revenue $ 1,058,836 $ 1,052,675 $ 3,908,221 $ 2,821,354
Cost of sales 434,019 483,729 1,593,790 1,306,463
Gross profit 624,817 568,946 2,314,431 1,514,891
Operating expenses:        
General and administrative 1,335,858 1,921,719 4,807,610 3,818,250
Sales and marketing 219,584 277,469 1,017,179 588,903
Total operating expenses 1,555,442 2,199,188 5,824,789 4,407,153
Loss from operations (930,625) (1,630,242) (3,510,358) (2,892,262)
Interest expense (33,495) (4,939) (77,762) (19,971)
Loss on exchange and change in fair value of derivatives, net 12,550 43,780 (120,484) 73,571
Other income (expense), net 0 27 455 65
Total other income (expense) (20,945) 38,868 (197,791) 53,665
Net loss $ (951,570) $ (1,591,374) $ (3,708,149) $ (2,838,597)
Weighted average common shares outstanding – basic and diluted (shares) 2,265,222 959,470 2,266,524 493,715
Loss per common share – basic and diluted (per share) $ (0.42) $ (1.66) $ (1.64) $ (5.75)