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Stockholders' Deficit - Restricted Stock Issued for Services (Details) (USD $) | 0 Months Ended | 1 Months Ended | 12 Months Ended | 0 Months Ended | 12 Months Ended | 1 Months Ended | 0 Months Ended | 1 Months Ended | 12 Months Ended | 0 Months Ended | 12 Months Ended
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Sep. 30, 2013 | Jan. 03, 2013 | Jun. 12, 2012 | Sep. 30, 2012 | Aug. 31, 2012 | May 31, 2012 | Dec. 31, 2013 | Dec. 31, 2012 | Sep. 30, 2013 Restricted Stock [Member] | May 16, 2013 Restricted Stock [Member] | Jan. 03, 2013 Restricted Stock [Member] | Jul. 02, 2012 Restricted Stock [Member] | Dec. 31, 2013 Restricted Stock [Member] | Dec. 31, 2012 Restricted Stock [Member] | May 31, 2012 Immediately following signed agreements [Member] Restricted Stock [Member] | May 31, 2012 Each month for 12 months [Member] Restricted Stock [Member] | May 04, 2012 Convertible Promissory Note [Member] | Jan. 03, 2013 Board of Directors Chairman [Member] Restricted Stock Units (RSUs) [Member] | Jan. 31, 2013 Board of Directors Chairman [Member] Restricted Stock Units (RSUs) [Member] | Dec. 31, 2013 Board of Directors Chairman [Member] Restricted Stock Units (RSUs) [Member] | Oct. 01, 2013 Director [Member] Restricted Stock [Member] | May 16, 2013 Director [Member] Restricted Stock [Member] | Oct. 01, 2013 Investor Relations Services [Member] | Jan. 03, 2013 Investor Relations Services [Member] | Oct. 01, 2013 Investor Relations Services [Member] Restricted Stock [Member] | May 01, 2013 Investor Relations Services [Member] Restricted Stock [Member] | Jan. 03, 2013 Investor Relations Services [Member] Restricted Stock [Member] | Dec. 31, 2013 Selling and Marketing Expense [Member] Restricted Stock [Member] | Dec. 31, 2012 Selling and Marketing Expense [Member] Restricted Stock [Member] | Dec. 31, 2013 General and Administrative Expense [Member] Restricted Stock [Member] | Dec. 31, 2012 General and Administrative Expense [Member] Restricted Stock [Member] | Dec. 31, 2012 Interest Expense [Member] Restricted Stock [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cash paid For celebrity endorsements |  |  |  |  |  | $ 100,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Share-based compensation arrangement by share-based payment award, equity instruments other than options, percentage vested |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 25.00% | 6.25% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Restricted shares issued for celebrity endorsements |  |  |  |  |  | 135,521 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Stock Issued during period, value, restricted stock award, gross |  |  | 1,200 | 69,445 | 35,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt issuance cost |  |  |  |  |  |  | 31,301 | 27,800 |  |  |  |  |  |  |  |  | 6,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt instrument, face amount (in dollars) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 75,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Stock Issued during period, shares, issued for services |  |  |  |  |  |  |  |  | 823,090 | 30,000 | 20,000 | 71,221 |  |  |  |  |  |  |  |  | 25,000 | 85,661 |  |  | 19,000 | 100,000 | 100,000 |  |  |  |  |
Stock issued during period, value, issued for services |  |  |  |  |  |  |  |  |  | 6,000 |  | 356,103 |  |  |  |  |  |  |  |  |  |  |  |  |  | 25,000 | 26,500 |  |  |  |  |
Share-based compensation arrangement by share-based payment award, shares issued in period |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 60,000 | 60,000 |  |  |  |  |  |  |  |  |  |  |  |
Stock issued during period, value, purchase of assets |  | 4,820 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 15,900 |  |  |  |  |  |  |  |  |  |  |  |  |  |
Payments for professional services |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 5,000 | 4,000 |  |  |  |  |  |  |  |
Shares reserved for future issuance |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 50,000 |  | 100,000 |  |  |  |  |
Share-based compensation, requisite service period recognition |  |  |  |  |  |  |  |  |  |  |  |  | 443,588 | 675,538 |  |  |  |  |  |  |  |  |  |  |  |  |  | 14,027 | 313,435 | 429,561 | 356,103 | 6,000
Share Price, Restricted Stock Granted for Services, Per Share |  |  |  |  |  |  |  |  |  |  |  |  | $ 0.35 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Legal Fees Reduction, Settled by Issuance of Restricted Stock | 288,081 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Change in fair value of stock issued during period |  |  |  |  |  |  |  |  |  |  |  |  | $ 7,098 | $ (560,011) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |

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- Definition This element represents the amount of recognized equity-based compensation during the period, that is, the amount recognized as expense in the income statement (or as asset if compensation is capitalized). Alternate captions include the words "stock-based compensation". + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 35 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6415241&loc=d3e4534-113899 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 1 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5047-113901 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 20 -Section 55 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=32706628&loc=d3e11149-113907 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 20 -Section 55 -Paragraph 13 -URI http://asc.fasb.org/extlink&oid=32706628&loc=d3e11178-113907 + Details
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- Definition Number of shares issued in lieu of cash for services contributed to the entity. Number of shares includes, but is not limited to, shares issued for services contributed by vendors and founders. + References No definition available. + Details
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- Definition Aggregate value of stock related to Restricted Stock Awards issued during the period. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 04 -Article 3 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 505 -SubTopic 10 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21463-112644 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 505 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.3-04) -URI http://asc.fasb.org/extlink&oid=27012166&loc=d3e187085-122770 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 02 -Paragraph 29, 30, 31 -Article 5 + Details
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