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Stockholders' Deficit - Restricted Stock Issued for Services (Details) (USD $)
 0 Months Ended 1 Months Ended 12 Months Ended 0 Months Ended 12 Months Ended 1 Months Ended 0 Months Ended 1 Months Ended 12 Months Ended 0 Months Ended 12 Months Ended
Sep. 30, 2013
Jan. 03, 2013
Jun. 12, 2012
Sep. 30, 2012
Aug. 31, 2012
May 31, 2012
Dec. 31, 2013
Dec. 31, 2012
Sep. 30, 2013
Restricted Stock [Member]
May 16, 2013
Restricted Stock [Member]
Jan. 03, 2013
Restricted Stock [Member]
Jul. 02, 2012
Restricted Stock [Member]
Dec. 31, 2013
Restricted Stock [Member]
Dec. 31, 2012
Restricted Stock [Member]
May 31, 2012
Immediately following signed agreements [Member]
Restricted Stock [Member]
May 31, 2012
Each month for 12 months [Member]
Restricted Stock [Member]
May 04, 2012
Convertible Promissory Note [Member]
Jan. 03, 2013
Board of Directors Chairman [Member]
Restricted Stock Units (RSUs) [Member]
Jan. 31, 2013
Board of Directors Chairman [Member]
Restricted Stock Units (RSUs) [Member]
Dec. 31, 2013
Board of Directors Chairman [Member]
Restricted Stock Units (RSUs) [Member]
Oct. 01, 2013
Director [Member]
Restricted Stock [Member]
May 16, 2013
Director [Member]
Restricted Stock [Member]
Oct. 01, 2013
Investor Relations Services [Member]
Jan. 03, 2013
Investor Relations Services [Member]
Oct. 01, 2013
Investor Relations Services [Member]
Restricted Stock [Member]
May 01, 2013
Investor Relations Services [Member]
Restricted Stock [Member]
Jan. 03, 2013
Investor Relations Services [Member]
Restricted Stock [Member]
Dec. 31, 2013
Selling and Marketing Expense [Member]
Restricted Stock [Member]
Dec. 31, 2012
Selling and Marketing Expense [Member]
Restricted Stock [Member]
Dec. 31, 2013
General and Administrative Expense [Member]
Restricted Stock [Member]
Dec. 31, 2012
General and Administrative Expense [Member]
Restricted Stock [Member]
Dec. 31, 2012
Interest Expense [Member]
Restricted Stock [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                                                                
Cash paid For celebrity endorsements           $ 100,000                                                    
Share-based compensation arrangement by share-based payment award, equity instruments other than options, percentage vested                             25.00% 6.25%                                
Restricted shares issued for celebrity endorsements           135,521                                                    
Stock Issued during period, value, restricted stock award, gross     1,200 69,445 35,000                                                      
Debt issuance cost             31,301 27,800                 6,000                              
Debt instrument, face amount (in dollars)                                 75,000                              
Stock Issued during period, shares, issued for services                 823,090 30,000 20,000 71,221                 25,000 85,661     19,000 100,000 100,000          
Stock issued during period, value, issued for services                   6,000   356,103                           25,000 26,500          
Share-based compensation arrangement by share-based payment award, shares issued in period                                     60,000 60,000                        
Stock issued during period, value, purchase of assets   4,820                               15,900                            
Payments for professional services                                             5,000 4,000                
Shares reserved for future issuance                                                 50,000   100,000          
Share-based compensation, requisite service period recognition                         443,588 675,538                           14,027 313,435 429,561 356,103 6,000
Share Price, Restricted Stock Granted for Services, Per Share                         $ 0.35                                      
Legal Fees Reduction, Settled by Issuance of Restricted Stock 288,081                                                              
Change in fair value of stock issued during period                         $ 7,098 $ (560,011)