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Consolidated Statement of Stockholders' Equity - USD ($) | Total | Common Stock [Member] | Additional Paid-in Capital [Member] | Accumulated Deficit [Member]
--- | --- | --- | --- | ---
Balance (shares) at Dec. 31, 2013 |  | 1,128,558 |  |
Balance at Dec. 31, 2013 | $ (1,451,026) | $ 113 | $ 24,674,275 | $ (26,125,414)
Increase (Decrease) in Stockholders' Equity [Roll Forward] |  |  |  |
Sale of common stock (shares) |  | 1,714,297 |  |
Sale of common stock | 12,000,000 | $ 172 | 11,999,828 |
Stock-based compensation | 538,263 |  | 538,263 |
Fair value of warrants issued | (12,382,216) |  | (12,382,216) |
Reclassification of warrants from liability to equity | 3,166,482 |  | 3,166,482 |
Exercise of stock options & warrants (shares) |  | 22,563 |  |
Exercise of stock options & warrants | 112,800 | $ 2 | 112,798 |
Stock purchase plan subscriptions (shares) |  | 382 |  |
Subscription and Circulation Revenue | 1,810 |  | 1,810 |
Stock issued for payment of services (shares) |  | 19,624 |  |
Stock issued for payment of services | 157,110 | $ 2 | 157,108 |
Stock issuance costs | (1,067,812) |  | (1,067,812) |
Net loss | 3,184,064 |  |  | 3,184,064
Balance (shares) at Dec. 31, 2014 |  | 2,885,424 |  |
Balance at Dec. 31, 2014 | 4,259,475 | $ 289 | 27,200,536 | (22,941,350)
Increase (Decrease) in Stockholders' Equity [Roll Forward] |  |  |  |
Fair value of warrants issued | (51,950) |  | (51,950) |
Fair value of 2014 private placement warrants reclassified from liability to equity & loss on exchange | 7,178,035 |  | 7,178,035 |
Stock-based compensation | 705,466 |  | 705,466 |
Stock issued for payment of acquisition liability (shares) |  | 31,821 |  |
Stock issued for payment of acquisition liability | 250,000 | $ 3 | 249,997 |
Stock purchase plan subscriptions (shares) |  | 13,403 |  |
Subscription and Circulation Revenue | 76,170 | $ 1 | 76,169 |
Stock issued for payment of services (shares) |  | 100,756 |  |
Stock issued for payment of services | 125,992 | $ 10 | 125,982 |
Exercise of warrants (shares) |  | 2,191,547 |  |
Exercise of warrants | 12,861,057 | $ 219 | 12,860,838 |
Stock issuance costs | (12,933) |  | (12,933) |
Net loss | (11,308,171) |  |  | (11,308,171)
Balance (shares) at Dec. 31, 2015 |  | 5,222,951 |  |
Balance at Dec. 31, 2015 | $ 14,187,041 | $ 522 | $ 48,436,040 | $ (34,249,521)

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