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Stockholders' Equity (Deficit) - Stock Options (Details Textual) - USD ($)
12 Months Ended
Aug. 22, 2011
Dec. 31, 2015
Dec. 31, 2014
Apr. 16, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Proceeds from Common Stock Options Exercised     $ 300  
Proceeds from exercise of options & warrants   $ 12,937,327 112,800  
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Intrinsic Value     $ 295  
Percentage of individual ownership of common stock (percentage) 10.00%      
Weighted average exercise price, exercisable   $ 7.66    
Equity Incentive 2011 Plan [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Common stock, capital shares reserved for future issuance (shares)   173,651    
Expected term (in years)   6 years 6 years  
Weighted average exercise price, exercisable   $ 10.40    
Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price   $ 0.00 $ 4.80  
Equity Incentive B 2011 Plan [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Stock options, shares authorized (shares) 4,375      
May 2011 and August 2011 Equity Incentive Plans [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Fair market value of incentive stock options (percentage) 100.00%      
Employee Stock Option [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Adjustments to additional paid in capital, share-based compensation, requisite service period recognition (in dollars)   $ 705,466 $ 538,263  
Employee service share-based compensation, nonvested awards, compensation cost not yet recognized   $ 1,558,403    
Employee service share-based compensation, nonvested awards, compensation cost not yet recognized, period for recognition (in years)   3 years    
Employee Stock Option [Member] | May 2011 and August 2011 Equity Incentive Plans [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Expected term (in years) 10 years      
Investor Relations Services [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Shares reserved for future issuance       1,000,000
Individual Stock Ownership in Excess of 10 Percent [Member] | May 2011 and August 2011 Equity Incentive Plans [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Fair market value of incentive stock options (percentage) 110.00%      
Twelve Months After Grant Date [Member] | May 2011 and August 2011 Equity Incentive Plans [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Share-based compensation arrangement by share-based payment award, equity instruments options, percentage vested (pecentage) 25.00%      
Monthly in equal installments [Member] | Employee Stock Option [Member] | May 2011 and August 2011 Equity Incentive Plans [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Share-based compensation arrangement by share-based payment award, award vesting period (in years) 3 years      
Chief Financial Officer [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Shares reserved for future issuance   150,000    
Stock Issued During Period, Shares, Share based Compensation, Fair Value   40,000    
Chief Financial Officer [Member] | Minimum [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price   $ 7.80    
Chief Financial Officer [Member] | Maximum [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Stock issued for payment of services (shares)   51,103    
Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price   $ 8.40    
Chief Operating Officer - Schram [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Shares reserved for future issuance   25,000    
Stock Issued During Period, Shares, Share based Compensation, Fair Value   6,667    
Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price   $ 5.60    
Chief Operating Officer [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Stock issued for payment of services (shares)   25,000    
Selling and Marketing Expense [Member] | Employee Stock Option [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Adjustments to additional paid in capital, share-based compensation, requisite service period recognition (in dollars)   $ 58,595 44,889  
General and Administrative Expense [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Adjustments to additional paid in capital, share-based compensation, requisite service period recognition (in dollars)   7,600    
General and Administrative Expense [Member] | Employee Stock Option [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Adjustments to additional paid in capital, share-based compensation, requisite service period recognition (in dollars)   $ 646,871 $ 493,374