INTANGIBLE ASSETS

The identifiable intangible assets, other than Goodwill, consists of the following assets:



	March 31, 2020				December 31, 2019				Useful Life (in years)
	Balance		Accumulated Amortization		Balance		Accumulated Amortization		Useful Life (in years)
Content provider networks	$	160,000	$	160,000	$	160,000	$	160,000	2
Trade names	87,000		87,000		87,000		87,000		1
Developed technology	820,000		758,667		820,000		622,167		5
Self-service content customers	2,810,000		1,654,444		2,810,000		1,437,778		3
Managed content customers	2,140,000		2,140,000		2,140,000		2,140,000		3
Domains	166,469		141,499		166,469		133,175		5
Embedded non-compete provision	28,000		23,333		28,000		19,833		2
Total	$	6,211,469	$	4,964,943	$	6,211,469	$	4,599,953

Total identifiable intangible assets from the Company’s acquisitions and other acquired assets net of accumulated amortization thereon consists of the following:



	March 31, 2020			December 31, 2019
Ebyline Intangible Assets	$	2,370,000		$	2,370,000
ZenContent Intangible Assets	722,000			722,000
Domains	166,469			166,469
TapInfluence Intangible Assets	2,953,000			2,953,000
Total	$	6,211,469		$	6,211,469
Less accumulated amortization	(4,964,943		)	(4,599,953		)
Intangible assets, net	$	1,246,526		$	1,611,516

The Company is amortizing the identifiable intangible assets over a remaining weighted-average period of one year, four months. For the three months ended March 31, 2020 and 2019, there were no impairment charges associated with the Company's identifiable intangible assets.

Amortization expense recorded in depreciation and amortization in the accompanying consolidated statements of operations was $364,990 and $322,907 for the three months ended March 31, 2020 and 2019, respectively.

The portion of this amortization expense specifically related to the costs of acquired technology for its platforms that is presented separately from cost of revenue was $136,500 and $56,500 for the three months ended March 31, 2020 and 2019, respectively.

As of March 31, 2020, future estimated amortization expense related to identifiable intangible assets is set forth in the following schedule:



	Intangible Asset Amortization Expense
Remainder of 2020	$	714,137
2021	532,389
Total	$	1,246,526

The Company’s goodwill balance changed as follows:



	Amount
Balance on December 31, 2019	8,316,722
Acquisitions, impairments or other changes during 2020	(4,300,000		)
Balance on March 31, 2020	$	4,016,722

In March 2020, the Company identified triggering events due to the reduction in its projected revenue related to COVID-19 and the continuation of a market capitalization below the Company’s carrying value and uncertainty for recovery given the volatility of the capital markets surrounding COVID-19. The Company performed an interim assessment of goodwill using the income approach of the discounted cash flow method and the market approach of the guideline transaction method and determined that the carrying value of the Company as of March 31, 2020 exceeded the fair value. As a result of the valuation, the Company recorded a $4.3 million impairment of goodwill in the three months ended March 31, 2020.