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Revenue - Narrative (Details)	3 Months Ended
	Mar. 31, 2025 USD ($)	Mar. 31, 2024 USD ($)	Dec. 31, 2024 USD ($)
Disaggregation of Revenue [Line Items]
Net revenue	$ 7,968,363	$ 6,952,883
Length of contract with customers	1 year
Contract with customer, liability	$ 7,095,245		$ 8,188,651
Contract liabilities, revenue recognized	$ 5,100,000
Contract length for sales commissions payment	1
Performance obligation contract term	1 year
Sponsored Social Revenue
Disaggregation of Revenue [Line Items]
Net revenue	$ 6,800,000	5,900,000
Content Revenue
Disaggregation of Revenue [Line Items]
Net revenue	1,100,000	800,000
License Fees
Disaggregation of Revenue [Line Items]
Net revenue	28,700	217,000.0
Marketplace Spend Fees
Disaggregation of Revenue [Line Items]
Net revenue	1,300	13,100
Other Fees
Disaggregation of Revenue [Line Items]
Net revenue	$ 31,000.0	$ 26,200

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