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SEGMENT DISCLOSURES
 6 Months Ended
Jun. 30, 2025
Segment Reporting [Abstract]  
SEGMENT DISCLOSURES SEGMENT DISCLOSURES
The Company provides value through managing custom content workflow, creator search and targeting, bidding, analytics, and payment processing (the “Managed Services”). Our Chief Operating Decision Maker (“CODM”) is our Chief Executive Officer (“CEO”). We evaluate our financial performance based on the results of one reportable operating segment, as defined by ASC 280.
The CODM monitors revenue growth and profitability trends to assess market demand, pricing strategies, new customer growth, current customer retention and expansion, and growth by market vertical. Personnel cost trends are studied to assess efficiency, efficacy of incentive programs, and to determine the need for headcount adjustments. Cash operating cost trends inform how non-payroll costs are impacting cash resources. Taken together, net income is the ultimate measure of performance, or investment in growth. Resource allocation decisions include funding new technologies, additional headcount to drive and manage growth, informing cost management strategies and evaluating financing needs.
The following table depicts reportable segment results reviewed by the CODM:
Three Months Ended
June 30,		Six Months Ended
June 30,
2025202420252024
Net revenue$9,133,232 $9,093,816 $17,101,595 $16,046,699 
Less:
Cost of revenue-direct3,679,117 3,877,554 7,016,943 6,631,406 
Human capital costs3,272,216 4,943,804 6,727,032 4,943,804 
Other cash operating costs925,716 2,641,064 2,311,806 9,547,570 
Depreciation and amortization149,242 225,748 309,594 429,934 
Stock based compensation355,714 394,931 640,846 749,120 
Interest income(455,625)(671,517)(946,533)(671,517)
Deferred federal tax— (18,782)— (18,782)
Other expense (income)1,784 (104,158)(20,361)(104,158)
Segment net income (loss)$1,205,068 $(2,194,828)$1,062,268 $(5,460,678)
The following descriptions provide additional details regarding certain components represented in the accompanying table, including cost of revenue, human capital costs, and cash operating costs.
Cost of revenue includes the direct costs associated with providing our services to customers. These costs primarily consist of influencer fees and other costs directly tied to the fulfillment of customer contracts.
Human capital costs represent expenses related to our employees, including salaries, wages, bonuses, commissions, payroll taxes, and employee benefits.
Other cash operating expenses refer to the recurring operating costs of running the business, excluding non-cash items such as depreciation, amortization, and stock-based compensation. These expenses include professional services, software subscriptions, travel, and other general business costs.
Other income includes interest expense, net realized gains (losses) on the sale of securities and cryptocurrency, as well as realized gains (losses) on foreign exchange transactions.