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REVENUE - Narrative (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2025	Jun. 30, 2024	Jun. 30, 2025	Jun. 30, 2024	Dec. 31, 2024
Disaggregation of Revenue [Line Items]
Net revenue	$ 9,133,232	$ 9,093,816	$ 17,101,595	$ 16,046,699
Length of contract with customers			1 year
Contract with customer, liability	6,661,453		$ 6,661,453		$ 8,188,651
Contract liabilities, revenue recognized			$ 7,400,000
Performance obligation contract term			1 year
Sponsored Social Revenue
Disaggregation of Revenue [Line Items]
Net revenue	8,000,000.0	7,200,000
Content Revenue
Disaggregation of Revenue [Line Items]
Net revenue	$ 1,100,000	$ 1,700,000

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