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SEGMENT DISCLOSURES
 9 Months Ended
Sep. 30, 2025
Segment Reporting [Abstract]  
SEGMENT DISCLOSURES SEGMENT DISCLOSURES
The Company provides value through managing custom content workflow, creator search and targeting, bidding, analytics, and payment processing (the “Managed Services”). Our Chief Operating Decision Maker (“CODM”) is our Chief Executive Officer (“CEO”). We evaluate our financial performance based on the results of one reportable operating segment, as defined by ASC 280.
The CODM monitors revenue growth and profitability trends to assess market demand, pricing strategies, new customer growth, current customer retention and expansion. Personnel cost trends are studied to assess efficiency, efficacy of incentive programs, and to determine the need for headcount adjustments. Cash operating cost trends inform how non-payroll costs are impacting cash resources. Taken together, net income is the ultimate measure of performance, or investment in growth. Resource allocation decisions include funding new technologies, additional headcount to drive and manage growth, informing cost management strategies and evaluating financing needs.
The following table depicts reportable segment results reviewed by the CODM:
Three Months Ended
September 30,		Nine Months Ended
September 30,
2025202420252024
Net revenue$8,072,380 $8,831,794 $25,173,975 $24,878,493 
Less:
Cost of revenue-direct3,439,484 3,941,830 10,456,427 10,573,236 
Human capital costs3,272,216 4,943,804 6,727,032 4,943,804 
Other cash operating costs1,070,393 3,673,129 6,200,574 17,370,046 
Depreciation and amortization150,740 239,849 460,334 669,783 
Stock based compensation445,643 1,579,236 1,086,489 2,328,356 
Impairment of Goodwill— 4,016,722 — 4,016,722 
Interest income(455,625)(671,517)(946,533)(671,517)
Deferred federal tax— (18,782)— (18,782)
Other expense (income)1,784 (104,158)(20,361)(104,158)
Segment net income (loss)$147,745 $(8,768,319)$1,210,013 $(14,228,997)
The following descriptions provide additional details regarding certain components represented in the accompanying table, including cost of revenue, human capital costs, and cash operating costs.
Cost of revenue includes costs associated with providing our services to customers. These costs primarily consist of influencer fees and other costs directly tied to the fulfillment of customer contracts.
Human capital costs represent expenses related to our employees, including salaries, wages, bonuses, commissions, payroll taxes, and employee benefits.
Other cash operating expenses refer to the recurring operating costs of running the business, excluding non-cash items such as depreciation, amortization, and stock-based compensation. These expenses include professional services, software subscriptions, travel, and other general business costs.
Other income includes interest expense, net realized gains (losses) on the sale of securities and cryptocurrency, as well as realized gains (losses) on foreign exchange transactions.