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REVENUE - Narrative (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2025	Sep. 30, 2024	Sep. 30, 2025	Sep. 30, 2024	Dec. 31, 2024
Disaggregation of Revenue [Line Items]
Net revenue	$ 8,072,380	$ 8,831,794	$ 25,173,975	$ 24,878,493
Length of contract with customers			1 year
Contract liabilities	4,129,798		$ 4,129,798		$ 8,188,651
Contract liabilities, revenue recognized			$ 7,500,000
Performance obligation contract term			1 year
Sponsored Social Revenue
Disaggregation of Revenue [Line Items]
Net revenue	7,400,000	7,600,000
Content Revenue
Disaggregation of Revenue [Line Items]
Net revenue	$ 500,000	$ 1,000,000.0

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