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Restructuring Costs (Details) - USD ($)
$ in Millions
1 Months Ended 4 Months Ended 12 Months Ended
Feb. 06, 2025
Feb. 21, 2024
Apr. 30, 2023
Dec. 31, 2022
Jun. 30, 2022
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Commerce Media Holdings, LLC                
Restructuring Cost and Reserve [Line Items]                
Reimbursement for restructuring costs   $ 1.8            
2025 Workforce Reduction | Subsequent Event                
Restructuring Cost and Reserve [Line Items]                
Number of positions eliminated (as percent) 5.00%              
2024 Workforce Reduction                
Restructuring Cost and Reserve [Line Items]                
Number of positions eliminated (as percent)   16.00%            
Restructuring costs           $ 2.9    
2024 Workforce Reduction | Cost of revenue, excluding depreciation and amortization                
Restructuring Cost and Reserve [Line Items]                
Restructuring costs           1.2    
2024 Workforce Reduction | Sales and marketing                
Restructuring Cost and Reserve [Line Items]                
Restructuring costs           1.5    
2024 Workforce Reduction | General and administrative                
Restructuring Cost and Reserve [Line Items]                
Restructuring costs           $ 0.2    
2023 Workforce Reduction                
Restructuring Cost and Reserve [Line Items]                
Number of positions eliminated (as percent)     15.00%          
Restructuring costs             $ 6.8  
2023 Workforce Reduction | Cost of revenue, excluding depreciation and amortization                
Restructuring Cost and Reserve [Line Items]                
Restructuring costs             4.3  
2023 Workforce Reduction | Sales and marketing                
Restructuring Cost and Reserve [Line Items]                
Restructuring costs             1.3  
2023 Workforce Reduction | General and administrative                
Restructuring Cost and Reserve [Line Items]                
Restructuring costs             0.4  
2023 Workforce Reduction | Research and development                
Restructuring Cost and Reserve [Line Items]                
Restructuring costs             $ 0.8  
2022 Workforce Reduction                
Restructuring Cost and Reserve [Line Items]                
Number of positions eliminated (as percent)       12.00%        
Restructuring costs       $ 5.3       $ 10.2
2022 Workforce Reduction | Cost of revenue, excluding depreciation and amortization                
Restructuring Cost and Reserve [Line Items]                
Restructuring costs               5.7
2022 Workforce Reduction | Sales and marketing                
Restructuring Cost and Reserve [Line Items]                
Restructuring costs               1.6
2022 Workforce Reduction | General and administrative                
Restructuring Cost and Reserve [Line Items]                
Restructuring costs               0.9
2022 Workforce Reduction | Research and development                
Restructuring Cost and Reserve [Line Items]                
Restructuring costs               $ 2.0
BuzzFeed News                
Restructuring Cost and Reserve [Line Items]                
Restructuring costs         $ 4.9