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<SEC-DOCUMENT>0001299933-10-001957.txt : 20100513
<SEC-HEADER>0001299933-10-001957.hdr.sgml : 20100513
<ACCEPTANCE-DATETIME>20100513162032
ACCESSION NUMBER:		0001299933-10-001957
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20100507
ITEM INFORMATION:		Changes in Registrant's Certifying Accountant
ITEM INFORMATION:		Other Events
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20100513
DATE AS OF CHANGE:		20100513

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Searchmedia Holdings Ltd
		CENTRAL INDEX KEY:			0001460329
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING [7310]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			AZ
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	333-158336
		FILM NUMBER:		10828794

	BUSINESS ADDRESS:	
		STREET 1:		1990 S. BUNDY BLVD.
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025
		BUSINESS PHONE:		310-694-8150

	MAIL ADDRESS:	
		STREET 1:		1990 S. BUNDY BLVD.
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ID ARIZONA CORP.
		DATE OF NAME CHANGE:	20090330
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>htm_37608.htm
<DESCRIPTION>LIVE FILING
<TEXT>
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<TITLE> SearchMedia Holdings Limited (Form: 8-K) </TITLE>
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<FONT SIZE="4">
		UNITED STATES<BR>
	SECURITIES AND EXCHANGE COMMISSION
</FONT>
<BR>
<FONT SIZE="2">
	WASHINGTON, D.C. 20549
</FONT>
<P ALIGN="CENTER">
<FONT SIZE="5">
	FORM 8-K
</FONT>
<FONT SIZE="2">

</FONT>
</P>
<P ALIGN="CENTER">
<FONT SIZE="3">
	CURRENT REPORT
</FONT>
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<P ALIGN="CENTER">
<FONT SIZE="2">
	Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934
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	&nbsp;
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	&nbsp;
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	&nbsp;
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<FONT SIZE="2">
	Date of Report (Date of Earliest Event Reported):
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<TD>
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	&nbsp;
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<FONT SIZE="2">
	May 7, 2010
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</TR>
</TABLE>
<BR>
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<!-- CoverPageTitle END --><!-- CoverPageRegistrant START -->
<P ALIGN="CENTER"><!-- -->
<FONT SIZE="6">
	SearchMedia Holdings Limited
</FONT>
<FONT SIZE="2">
<BR>__________________________________________<BR>
	(Exact name of registrant as specified in its charter)
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	&nbsp;
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	&nbsp;
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	&nbsp;
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	Cayman Islands
</FONT>
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<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	001-33800
</FONT>
</TD>
<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	77-0688094
</FONT>
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<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
_____________________<BR>
	(State or other jurisdiction
</FONT>
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<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
_____________<BR>
	(Commission
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______________<BR>
	(I.R.S. Employer
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	of incorporation)
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	File Number)
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<TD ALIGN="CENTER" VALIGN="TOP">
<FONT SIZE="2">
	Identification No.)
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	&nbsp;&nbsp;
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	&nbsp;
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	&nbsp;
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	15A Zhao Feng Universe Building, 1800 Zhong Shan Xi Lu, Shanghai, China,
</FONT>
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<FONT SIZE="2">
	&nbsp;
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<FONT SIZE="2">
	200235
</FONT>
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<FONT SIZE="2">
_________________________________<BR>
	(Address of principal executive offices)
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	&nbsp;
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___________<BR>
	(Zip Code)
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	&nbsp;
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	Registrant&#146;s telephone number, including area code:
</FONT>
</TD>
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<FONT SIZE="2">
	&nbsp;
</FONT>
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<FONT SIZE="2">
	86-2164403190
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</TD>
</TR>
</TABLE>
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<P ALIGN="CENTER">
<FONT SIZE="2">
	Not Applicable
<BR>______________________________________________<BR>
	Former name or former address, if changed since last report
</FONT>
<P ALIGN="CENTER">
<FONT SIZE="2">
	&nbsp;
</FONT>
<!-- CoverPageRegistrant END --><P><FONT SIZE="2">
Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any
of the following provisions:</FONT>
</P>
<P><FONT SIZE="2">
[&nbsp;&nbsp;]&nbsp;&nbsp;Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))<br>
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<DIV ALIGN="LEFT" STYLE="PAGE-BREAK-BEFORE:ALWAYS">
<A HREF="#DOCUMENT_TOP">
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<B>
<FONT SIZE="2">Top of the Form</FONT>
</B>
</U>
</A>
</DIV>
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<P ALIGN="LEFT">
<FONT SIZE="2">
<B>
	Item 4.01 Changes in Registrant's Certifying Accountant.
</B>
</FONT>
</P>
<P ALIGN="LEFT">
<FONT SIZE="2">
(a) Resignation of Independent Registered Public Accounting Firm <br><br>KPMG was previously the independent registered public accounting firm for SearchMedia Holdings Limited (the "Company").  On May 7, 2010, KPMG resigned as the independent registered public accounting firm of the Company. <br>	<br>KPMG has not issued any audit reports on the financial statements of the Company, and therefore, none exist that contain an adverse opinion or a disclaimer of opinion or were qualified or modified as to uncertainty, audit scope, or accounting principles.  <br><br>KPMG previously audited the consolidated financial statements of SearchMedia International Limited ("SMI") as of December 31, 2007 and 2008, and for the period from February 9, 2007 (inception) to December 31, 2007, and for the fiscal year ended December 31, 2008. The Company acquired SMI in October 2009.  As a result of such acquisition, SMI became a wholly-owned subsidiary of the Company.  KPMG's reports on the consolidated financial statements of SMI
 as of December 31, 2007 and 2008, and for the period from February 9, 2007 (inception) to December 31, 2007, and for the fiscal year ended December 31, 2008, did not contain an adverse opinion or a disclaimer of opinion, and were not qualified or modified as to uncertainty, audit scope or accounting principles, except that the report contained an explanatory paragraph stating that: "The accompanying consolidated financial statements have been prepared assuming that the Company [SMI] will continue as a going concern. As discussed in note 1(b) to the consolidated financial statements, the Company&#x2019;s [SMI] inability to generate sufficient cash flows to meet its payment obligations raises substantial doubt about its ability to continue as a going concern. Management&#x2019;s plans with regard to these matters are also described in note 1(b). The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty."<br> <br>During the period from February 
9, 2007 (inception) to December 31, 2007 and fiscal year ended December 31, 2008, and through May 7, 2010, the Company, including SMI, has had no disagreement with KPMG on any matter of accounting principles or practices, financial statement disclosure or auditing scope or procedures, which disagreements, if not resolved to the satisfaction of KPMG, would have caused KPMG to make a reference to the subject matter of the disagreements. <br><br>Except as set forth below, no reportable events as set forth in Item 304(a)(1)(v) of Regulation S-K have occurred.<br><br>a.	Following the completion of the 2007 and 2008 audits of SMI, KPMG advised management of SMI of a number of deficiencies in internal control relating to SMI in the areas of lack of appropriate accounting personnel, lack of controls over related party transactions, insufficient procedures over business combinations, insufficient credit control procedures, and ineffective oversight by the SMI Board of Directors.<br><br>b.	As the Company previously re
ported, the Company is in the process of completing an investigation into certain allegations made in anonymous letters claiming fraudulent activities at its operation in China. The Company has yet to conclude on this investigation, but KPMG has advised the Company that, depending on the final conclusion of the investigation, it may no longer be able to rely on the accounting for certain transactions and representations of certain members of SMI&#x2019;s management team and that there may be an impact on the ability to continue to rely on previously issued audit reports or financial statements of SMI.<br><br>A letter to the SEC from KPMG dated May 13, 2010 is attached as Exhibit 16.1 to this Form 8-K.<br><br>(b) Engagement of Independent Registered Public Accounting Firm <br><br>On May 12, 2010, the Company&#x2019;s Audit Committee engaged Bernstein & Pinchuk LLP, an independent member of the BDO Seidman Alliance ("B&P"), as the Company's independent registered public accounting firm effective May 12, 2010. 
<br><br>During the years ended December 31, 2009 and 2008, and through May 12, 2010, neither the Company nor anyone acting on the Company&#x2019;s behalf consulted B&P regarding the application of accounting principles to a specific completed or contemplated transaction, or the type of audit opinion that might be rendered on the Company&#x2019;s financial statements, and no written or oral advice was provided that was an important factor considered by the Company in reaching a decision as to any accounting, auditing or financial reporting issues or any matter that was either the subject of a disagreement (as defined in Item 304(a)(1)(iv) of Regulation S-K and the related instructions) or a reportable event (as defined in Item 304(a)(1)(v) of Regulation S-K).
</FONT>
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<FONT SIZE="2">
<B>
	Item 8.01 Other Events.
</B>
</FONT>
</P>
<P ALIGN="LEFT">
<FONT SIZE="2">
On April 16, 2010, the Company announced its intent to file the Form 10-K for the year ended December 31, 2009 by May 17, 2010.  At this time, the Company believes that it cannot complete the disclosure necessary to file its Annual Report on Form 10-K by May 17, 2010. The Company intends to file its Annual Report on Form 10-K by no later than July 21, 2010. <br><br>Additionally, the Company does not believe it will file its Form 10-Q for the first quarter 2010 by the May 17, 2010 deadline and intends to file a Form 12b-25 with the Securities and Exchange Commission for an extension.  The Company intends to release unaudited preliminary results for the 2010 first quarter by May 24, 2010. <br>
</FONT>
</P>
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<BR><BR><BR><BR><!-- Item START -->
<P ALIGN="LEFT">
<FONT SIZE="2">
<B>
	Item 9.01 Financial Statements and Exhibits.
</B>
</FONT>
</P>
<P ALIGN="LEFT">
<FONT SIZE="2">
(d) Exhibits<br><br>16.1	Letter to the SEC from KPMG, dated May 13, 2010.<br>99.1	Press Release dated May 13, 2010.
</FONT>
</P>
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<FONT SIZE="2">
<B>
	SIGNATURES
</B>
</FONT>
</P>
<P ALIGN="LEFT">
<FONT SIZE="2">
	Pursuant to the requirements of the Securities Exchange Act of 1934, the
	registrant has duly caused this report to be signed on its behalf by the
	undersigned hereunto duly authorized.
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	&nbsp;
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	&nbsp;
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	&nbsp;
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	&nbsp;
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	&nbsp;
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	&nbsp;
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<FONT SIZE="2">
	&nbsp;
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<FONT SIZE="2">
	SearchMedia Holdings Limited
</FONT>
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<FONT SIZE="2">
	&nbsp;&nbsp;
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	&nbsp;
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	&nbsp;
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	&nbsp;
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	&nbsp;
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<I>
	May 13, 2010
</I>
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<FONT SIZE="2">
	&nbsp;
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<FONT SIZE="2">
<I>
	By:
</I>
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<FONT SIZE="2">
	&nbsp;
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<FONT SIZE="2">
<I>
	/s/ Paul Conway
</I>
<BR>
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</TD>
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<FONT SIZE="2">
	&nbsp;
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</TD>
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	&nbsp;
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<FONT SIZE="2">
	&nbsp;
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	&nbsp;
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	&nbsp;
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<FONT SIZE="2">
	&nbsp;
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<FONT SIZE="2">
	&nbsp;
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<FONT SIZE="2">
<I>
	Name: Paul Conway
</I>
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	&nbsp;
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	&nbsp;
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<I>
	Title: Chief Executive Officer
</I>
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	Exhibit&nbsp;Index
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<B>
	Exhibit No.
</B>
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	&nbsp;
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	Description
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	16.1
</DIV>
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<FONT SIZE="2">
	&nbsp;
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<TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
<FONT SIZE="2">
Letter to the SEC from KPMG, dated May 13, 2010
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	99.1
</DIV>
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<FONT SIZE="2">
	&nbsp;
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<FONT SIZE="2">
Press Release dated May 13, 2010
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<TYPE>EX-16.1
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<FILENAME>exhibit1.htm
<DESCRIPTION>EX-16.1
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<TITLE> EX-16.1 </TITLE>
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<BODY style="font-family: 'Times New Roman',Times,serif">


<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt">Exhibit&nbsp;16.1
</FONT>

<P align="left" style="font-size: 12pt">May&nbsp;13, 2010


<P align="left" style="font-size: 12pt">Securities and Exchange Commission
<BR>
Washington, DC 20549


<P align="left" style="font-size: 12pt">Ladies and Gentlemen:


<P align="left" style="font-size: 12pt">We were previously engaged as the independent registered public accounting firm to audit the
consolidated financial statements of SearchMedia Holdings Limited (the &#147;Company&#148;) as of and for the
year ended December&nbsp;31, 2009. On May&nbsp;7, 2010, we resigned. We have read the Company&#146;s statements
included under Item&nbsp;4.01 of its Form 8-K dated May&nbsp;13, 2010, and we agree with such statements,
except that we are not in a position to agree or disagree with the Company&#146;s statements that: (1)
the Company&#146;s Audit Committee engaged Bernstein & Pinchuk LLP, an independent member of the BDO
Seidman Alliance (&#147;B&P&#148;), as the Company&#146;s independent registered public accounting firm effective
May&nbsp;12, 2010 and (2)&nbsp;that B&P was not consulted regarding the application of accounting principles
to a specific completed or contemplated transaction, or the type of audit opinion that might be
rendered on the Company&#146;s financial statements, and no written or oral advice was provided that was
an important factor considered by the Company in reaching a decision as to any accounting, auditing
or financial reporting issues or any matter that was either the subject of a disagreement (as
defined in Item&nbsp;304(a)(1)(iv) of Regulation&nbsp;S-K and the related instructions) or a reportable event
(as defined in Item&nbsp;304(a)(1)(v) of Regulation&nbsp;S-K).


<P align="left" style="font-size: 12pt">Very truly yours,


<P align="left" style="font-size: 12pt">/s/KPMG
<BR>
Hong Kong, China



<P align="center" style="font-size: 10pt; display: none">




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<TYPE>EX-99.1
<SEQUENCE>3
<FILENAME>exhibit2.htm
<DESCRIPTION>EX-99.1
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<TITLE> EX-99.1 </TITLE>
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt">Exhibit&nbsp;99.1
</FONT>

<P align="center" style="font-size: 12pt"><B>SearchMedia Hires Bernstein & Pinchuk as Independent Auditor</B>



<P align="left" style="font-size: 12pt"><FONT style="font-size: 10pt">Shanghai, China, May&nbsp;13, 2010 &#151; SearchMedia Holdings Limited (&#147;SearchMedia&#148; or the &#147;Company&#148;)
(NYSE Amex: IDI, IDI.WS), one of China&#146;s leading nationwide multi-platform media companies,
announced today that the Audit Committee of its Board of Directors approved the engagement of
Bernstein & Pinchuk LLP, a independent member of the BDO Seidman LLP alliance as the Company&#146;s
independent registered public accounting firm effective May&nbsp;12, 2010. Bernstein & Pinchuk replaces
the Company&#146;s former independent auditor, KPMG, which resigned on May&nbsp;7, 2010. The resignation was
not due to any dispute between KPMG and the Company. In addition, KPMG&#146;s report on the consolidated
financial statements of SearchMedia International Limited for the fiscal year ended December&nbsp;31,
2008 did not contain an adverse opinion nor a disclaimer of opinion and was not qualified or
modified as to uncertainty, audit scope or accounting principles.
</FONT>

<P align="left" style="font-size: 10pt">Speaking about the appointment, Mr.&nbsp;Paul Conway, CEO of SearchMedia, stated, &#147;With a dedicated team
on the ground in China able to work closely with our management team, we believe Bernstein &
Pinchuk is a strong complement to our business, our size and the scope of our needs at this current
time.&#148;


<P align="left" style="font-size: 10pt">Bernstein & Pinchuk, an independent member of the BDO Seidman LLP alliance, provides a full range
of audit and assurance, tax and transaction advisory services for clients in a variety of
industries throughout the world. With offices in New York, Beijing, Guangzhou, and Hangzhou,
Bernstein & Pinchuk provides the expertise, cultural understanding and support needed to
efficiently serve and advise clients.


<P align="left" style="font-size: 10pt">At this time, the Company believes that it cannot complete the disclosure necessary for its 2009
Annual Report on Form 10-K by May&nbsp;17, 2010. The Company intends to file its Annual Report on Form
10-K no later than July&nbsp;21, 2010.


<P align="left" style="font-size: 10pt">SearchMedia intends to release unaudited preliminary results for the 2010 first quarter by May&nbsp;24,
2010.


<P align="left" style="font-size: 10pt"><B>About SearchMedia</B>
<BR>
SearchMedia is a leading nationwide multi-platform media company and one of the largest operators
of integrated outdoor billboard and in-elevator advertising networks in China. SearchMedia
currently operates a network of over 1,500 high-impact billboards with over 500,000 square feet of
surface display area and one of China&#146;s largest networks of in-elevator advertisement panels
consisting of approximately 125,000 frames in 50 cities throughout China. Additionally,
SearchMedia operates a network of large-format light boxes in concourses of eleven major subway
lines in Shanghai. SearchMedia&#146;s core outdoor billboard and in-elevator platforms are complemented
by its subway advertising platform, which together enable it to provide a multi-platform, &#147;one-stop
shop&#148; services for its local, national and international advertising clients.


<P align="left" style="font-size: 10pt"><B>Forward-Looking Statements</B>


<P align="left" style="font-size: 10pt">Any statements contained in this press release that do not describe historical facts, including
statements about SearchMedia&#146;s beliefs and expectations, may constitute forward-looking statements
as that term is defined by the United States Private Securities Litigation Reform Act of 1995.
These forward-looking statements can be identified by terminology such as &#147;will,&#148; &#147;expect,&#148;
&#147;anticipate,&#148; &#147;future,&#148; &#147;intend,&#148; &#147;plan,&#148; &#147;believe,&#148; &#147;estimate,&#148; &#147;confident&#148; and similar
statements. Any forward-looking statements contained herein are based on current expectations, but
are subject to a number of risks and uncertainties that may cause actual results to differ
materially from expectations. A number of important factors could cause actual results to differ
materially from those contained in any forward-looking statement. Potential risks and uncertainties
include, but are not limited to: that failure to file our Annual Report or Quarterly Report for the
2010 first quarter on time or to publish adequate financial information for the 2010 first quarter
may result in the delisting of our securities from quotation on the NYSE AMEX or a suspension in
the trading of our common stock which would materially limit the liquidity or tradability of our
common stock; our plan of compliance may not be accepted by NYSE AMEX; that the Company may be
unable to complete its review in time to file its Annual Report on Form 10-K of Form 10-Q for the
2010 first quarter within the required time period; that even if we file our Annual Report for the
year ended December&nbsp;31, 2009 or Quarterly Report for the 2010 first quarter within the required
time period, we may be in violation of other NYSE AMEX listing standards; and the risks that there
are uncertainties and matters beyond the control of management, and other risks outlined in the
Company&#146;s filings with the U.S. Securities and Exchange Commission. SearchMedia cautions readers
not to place undue reliance upon any forward-looking statements, which speak only as of the date
made. SearchMedia does not undertake or accept any obligation or undertaking to release publicly
any updates or revisions to any forward-looking statement to reflect any change in the Company&#146;s
expectations or any change in events, conditions or circumstances on which any such statement is
based.


<P align="left" style="font-size: 10pt"><B>For more information, please contact:</B>
<BR>
In the U.S.: Ashley M. Ammon: (646)&nbsp;277-1227



<P align="center" style="font-size: 10pt; display: none">




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