<SEC-DOCUMENT>0001309014-11-000228.txt : 20110422
<SEC-HEADER>0001309014-11-000228.hdr.sgml : 20110422
<ACCEPTANCE-DATETIME>20110422145957
ACCESSION NUMBER:		0001309014-11-000228
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20110418
FILED AS OF DATE:		20110422
DATE AS OF CHANGE:		20110422

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Searchmedia Holdings Ltd
		CENTRAL INDEX KEY:			0001460329
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING [7310]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			AZ
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	333-158336
		FILM NUMBER:		11775620

	BUSINESS ADDRESS:	
		STREET 1:		1990 S. BUNDY BLVD.
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025
		BUSINESS PHONE:		310-694-8150

	MAIL ADDRESS:	
		STREET 1:		1990 S. BUNDY BLVD.
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ID ARIZONA CORP.
		DATE OF NAME CHANGE:	20090330
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<TYPE>6-K
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<FILENAME>htm_5763.htm
<DESCRIPTION>LIVE FILING
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SearchMedia Holdings Limited&nbsp;-&nbsp;Form&nbsp;6-K
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UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION<BR>
Washington, D.C. 20549</B>
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<FONT SIZE="+2" FACE="Arial"><B>FORM 6-K</B></FONT><BR>

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REPORT OF FOREIGN PRIVATE ISSUER<BR>PURSUANT TO RULE 13a-16 OR 15d-16<BR>UNDER THE SECURITIES EXCHANGE ACT OF 1934
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April 18, 2011
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Commission File Number: 001-33800
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	<FONT SIZE="+2"><B>SearchMedia Holdings Limited</B></FONT><BR>
	<FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT>
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	<FONT SIZE="-1">(Translation of registrant&#146;s name into English)</FONT>
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	&nbsp;
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<TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT FACE="Courier" SIZE="+0">Cayman Islands</FONT><BR><FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT></TD></TR><TR><TD VALIGN="CENTER" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT SIZE="-1">(Jurisdiction of incorporation or organization)</FONT></TD></TR><TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">&nbsp;</TD></TR>
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      <FONT FACE="Courier" SIZE="+0">13F Central Modern Building<br>488 Xin Hua Rd, Putuo District<br>Shanghai, China, 200060<br><br></FONT>
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        <FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT><BR>
	    <FONT SIZE="-1">(Address of principal executive office)</FONT>
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	&nbsp;
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	Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;Form 20-F&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Form 40-F
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        &nbsp;
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        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
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        &nbsp;
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        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
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        &nbsp;
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        Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934:&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Yes&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;No
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        &nbsp;
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        If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):&nbsp;&nbsp;&nbsp;<FONT FACE="Courier"><U>&nbsp;n/a&nbsp;</U></FONT>
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        &nbsp;
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<PRE>
The practice of Bernstein & Pinchuk LLP (&#8220;B&P&#8221;), independent registered public
accounting firm of SearchMedia Holdings Limited (the &#8220;Company&#8221;), entered into a
joint venture agreement with Marcum LLP and formed Marcum Bernstein & Pinchuk
LLP (&#8220;MarcumBP&#8221;) in a transaction pursuant to which B&P merged its China
operations into MarcumBP and certain of the professional staff of B&P joined
MarcumBP as employees of MarcumBP (the "Merger"). Accordingly, B&P effectively
resigned as the Company's independent registered public accounting firm and
MarcumBP became the Company's independent registered public accounting firm.
B&P&#8217;s resignation was communicated to the Company on April 22, 2011 via letter
dated April 18, 2011, The change in the Company's independent registered public
accounting firm was approved by the Audit Committee of the Company's Board of
Directors on April 22, 2011.

The principal accountant's reports of B&P on the financial statements of the
Company as of and for the years ended December 31, 2009 and December 31, 2008
did not contain any adverse opinion or disclaimer of opinion and were not
qualified or modified as to uncertainty, audit scope or accounting principles.

During the years ended December 31, 2009 and December 31, 2008 and through the
effective date of the Merger, there were no disagreements with B&P on any matter
of accounting principles or practices, financial statement disclosure, or
auditing scope or procedure, which if not resolved to B&P&#8217;s satisfaction would
have caused it to make reference thereto in connection with its reports on the
financial statements for such years. During the years ended December 31, 2009
and December 31, 2008 and through April 12, 2011, the effective date of the
Merger, there were no reportable events of the type described in Item
304(a)(1)(v) of Regulation S-K.

During the years ended December 31, 2009 and December 31, 2008 and through April
12, 2011, the effective date of the Merger, the Company did not consult with
MarcumBP with respect to any of (i) the application of accounting principles to
a specified transaction, either completed or proposed; (ii) the type of audit
opinion that might be rendered on the Company's financial statements; or (iii)
any matter that was either the subject of a disagreement (as defined in Item
304(a)(1)(iv) of Regulation S-K) or an event of the type described in Item
304(a)(1)(v) of Regulation S-K.

The Company provided B&P with a copy of the foregoing disclosure and requested
B&P to furnish the Company with a letter addressed to the Securities and
Exchange Commission stating whether it agrees with the statements made therein.
A copy of such letter, dated April 22, 2011, furnished by Bernstein & Pinchuk
LLP, is filed as Exhibit 16.1 to this Form 6-K.

The Company's press release dated April 22, 2011 is attached hereto as Exhibit
99.1.
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<B>SIGNATURES</B>
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       Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
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       &nbsp;
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       &nbsp;
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       SearchMedia Holdings Limited
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       &nbsp;
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       &nbsp;
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       &nbsp;
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       Date: April 22, 2011
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       By:
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       Paul Conway<BR><HR WIDTH="30%" NOSHADE>
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       &nbsp;
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       Name:&nbsp;
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       Paul Conway
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       &nbsp;
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       Title:
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       Cheif Executive Officer
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       &nbsp;
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       &nbsp;
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       &nbsp;
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EXHIBIT&nbsp;INDEX
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      &nbsp;
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    <TD NOWRAP ALIGN="LEFT" WIDTH="77%">
      <FONT SIZE="-1"><B>Description</B></FONT>
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      <FONT SIZE="-1">16.1<FONT>
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       &nbsp;
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    <TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
      <FONT SIZE="2">Letter to the SEC from Bernstein & Pinchuk dated April 22, 2011</FONT>
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      <FONT SIZE="-1">99.1<FONT>
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       &nbsp;
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    <TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
      <FONT SIZE="2">Press Release Dated April 22, 2011</FONT>
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<TYPE>EX-16.1
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<FILENAME>exhibit1.htm
<DESCRIPTION>EX-16.1
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Exhibit&nbsp;&nbsp;EX-16.1
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<P align="center" style="font-size: 10pt"><FONT style="font-size: 11pt"><B><I>EXHIBIT 16.1</I></B></FONT>



<P align="left" style="font-size: 11pt">April&nbsp;22, 2011


<P align="left" style="font-size: 11pt">Securities and Exchange Commission
<BR>
100 F Street, N.E.
<BR>
Washington, D.C. 20549-7561


<P align="left" style="font-size: 11pt">We have read the Form 6-K for SearchMedia Holdings Limited dated April&nbsp;22, 2011, to be filed with
the Securities and Exchange Commission. We agree with the statements concerning our Firm in such
Form 6-K; we are not in a position to agree or disagree with other statements of for SearchMedia
Holdings Limited contained therein.


<P align="left" style="font-size: 11pt">/s/ Bernstein & Pinchuk </FONT><FONT style="font-size: 9pt">LLP</FONT><FONT style="font-size: 11pt">
</FONT>

<P align="left" style="font-size: 11pt">Bernstein & Pinchuk </FONT><FONT style="font-size: 9pt">LLP
</FONT>


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<TYPE>EX-99.1
<SEQUENCE>3
<FILENAME>exhibit2.htm
<DESCRIPTION>EX-99.1
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Exhibit&nbsp;&nbsp;EX-99.1
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<P align="left" style="font-size: 10pt; text-indent: 4%"><FONT style="font-size: 10pt"><B>Exhibit&nbsp;99.1</B>
</FONT>

<P align="center" style="font-size: 10pt"><FONT style="font-size: 16pt"><B>SearchMedia Confirms<BR>
Ongoing Engagement of Independent Auditors</B></FONT>



<P align="center" style="font-size: 16pt"><FONT style="font-size: 12pt">Form&nbsp;6-K Required due to Bernstein & Pinchuk LLP&#146;s Joint Venture with Marcum LLP</FONT>



<P align="left" style="font-size: 12pt"><FONT style="font-size: 10pt">Shanghai, China, April&nbsp;22, 2011 &#151; SearchMedia Holdings Limited (&#147;SearchMedia&#148; or the
&#147;Company&#148;) (NYSE Amex: IDI, IDI.WS), one of China&#146;s leading nationwide multi-platform media
companies, today filed a Form 6-K confirming that it will continue its relationship with its
current auditors, Bernstein & Pinchuk (&#147;B&P&#148;), by retaining the newly formed entity, Marcum
Bernstein & Pinchuk LLP (&#147;MarcumBP&#148;). As detailed in the Form 6-K filed with the U.S. Securities
and Exchange Commission, as a result of the joint venture agreement with Marcum LLP, B&P resigned
to allow the Company to enter into a new engagement with the newly formed entity MarcumBP, which
will replace B&P moving forward. The joint venture does not disrupt or alter the location of or
the composition of the existing audit team working with SearchMedia.
</FONT>

<P align="left" style="font-size: 10pt">B&P had been engaged by the Company to audit its financial statements since May&nbsp;2010 and provided
its audit report for the Company&#146;s financial statements for the years ended December&nbsp;31, 2009 and
December&nbsp;31, 2008. During these fiscal years and the subsequent interim period, B&P&#146;s reports did
not contain an adverse opinion or disclaimer of opinion, were not qualified or modified and
contained no disagreements on any matter of accounting principles or practices, financial statement
disclosure or auditing scope or procedure.


<P align="left" style="font-size: 10pt">In accordance with the recommendation of the Company&#146;s Audit Committee, the Company has engaged
MarcumBP as its independent registered public accounting firm effective immediately.


<P align="left" style="font-size: 10pt"><B>About SearchMedia</B>
<BR>
SearchMedia is a leading nationwide multi-platform media company and one of the largest operators
of integrated outdoor billboard and in-elevator advertising networks in China. SearchMedia operates
a network of high-impact billboards and one of China&#146;s largest networks of in-elevator
advertisement panels in 50 cities throughout China. SearchMedia&#146;s core outdoor billboard and
in-elevator platforms enable it to provide multi-platform, &#147;one-stop shop&#148; services for its local,
national and international advertising clients.


<P align="left" style="font-size: 10pt"><B>Forward-Looking Statements</B>
<BR>
Any statements contained in this press release that do not describe historical facts, including
statements about SearchMedia&#146;s beliefs and expectations, may constitute forward-looking statements
as that term is defined by the United States Private Securities Litigation Reform Act of 1995.
These forward-looking statements can be identified by terminology such as &#147;will,&#148; &#147;expect,&#148;
&#147;anticipate,&#148; &#147;future,&#148; &#147;intend,&#148; &#147;plan,&#148; &#147;believe,&#148; &#147;estimate,&#148; &#147;confident&#148; and similar
statements. Any forward-looking statements contained herein are based on current expectations, but
are subject to a number of risks and uncertainties that may cause actual results to differ
materially from expectations. A number of important factors could cause actual results to differ
materially from those contained in any forward-looking statement, including the risks as outlined
in the Company&#146;s filings with the U.S. Securities and Exchange Commission. SearchMedia cautions
readers not to place undue reliance upon any forward-looking statements, which speak only as of the
date made. SearchMedia does not undertake or accept any obligation or undertaking to release
publicly any updates or revisions to any forward-looking statement to reflect any change in the
Company&#146;s expectations or any change in events, conditions or circumstances on which any such
statement is based.


<P align="left" style="font-size: 10pt">For more information, please contact:

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    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">ICR, LLC<BR>
In New York:<BR>
In Beijing:
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top"><BR>
Ashley Ammon: (646)&nbsp;277-1227<BR>
Wen Lei Zheng: 86 10 6583-7510</TD>
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