<SEC-DOCUMENT>0001309014-11-000459.txt : 20110721
<SEC-HEADER>0001309014-11-000459.hdr.sgml : 20110721
<ACCEPTANCE-DATETIME>20110721105145
ACCESSION NUMBER:		0001309014-11-000459
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20110721
FILED AS OF DATE:		20110721
DATE AS OF CHANGE:		20110721

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Searchmedia Holdings Ltd
		CENTRAL INDEX KEY:			0001460329
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING [7310]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			AZ
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	333-158336
		FILM NUMBER:		11978991

	BUSINESS ADDRESS:	
		STREET 1:		1990 S. BUNDY BLVD.
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025
		BUSINESS PHONE:		310-694-8150

	MAIL ADDRESS:	
		STREET 1:		1990 S. BUNDY BLVD.
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ID ARIZONA CORP.
		DATE OF NAME CHANGE:	20090330
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<TYPE>6-K
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<FILENAME>htm_5994.htm
<DESCRIPTION>LIVE FILING
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SearchMedia Holdings Limited&nbsp;-&nbsp;Form&nbsp;6-K
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UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION<BR>
Washington, D.C. 20549</B>
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<FONT SIZE="+2" FACE="Arial"><B>FORM 6-K</B></FONT><BR>

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REPORT OF FOREIGN PRIVATE ISSUER<BR>PURSUANT TO RULE 13a-16 OR 15d-16<BR>UNDER THE SECURITIES EXCHANGE ACT OF 1934
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July 21, 2011
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Commission File Number: 001-33800
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	<FONT SIZE="+2"><B>SearchMedia Holdings Limited</B></FONT><BR>
	<FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT>
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	<FONT SIZE="-1">(Translation of registrant&#146;s name into English)</FONT>
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	&nbsp;
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<TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT FACE="Courier" SIZE="+0">Cayman Islands</FONT><BR><FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT></TD></TR><TR><TD VALIGN="CENTER" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT SIZE="-1">(Jurisdiction of incorporation or organization)</FONT></TD></TR><TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">&nbsp;</TD></TR>
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      <FONT FACE="Courier" SIZE="+0">Floor 13, Central Modern Building<br>468 Xinhui Road<br>Shanghai, China 200060<br></FONT>
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        <FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT><BR>
	    <FONT SIZE="-1">(Address of principal executive office)</FONT>
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	Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;Form 20-F&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Form 40-F
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        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
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        Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934:&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Yes&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;No
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        If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):&nbsp;&nbsp;&nbsp;<FONT FACE="Courier"><U>&nbsp;n/a&nbsp;</U></FONT>
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<PRE>

	SearchMedia Receives Notice of Noncompliance from NYSE Amex LLC

	Notice Relates to Stockholders&#8217; Equity and Profitability Requirements
Shanghai, China, July 21, 2011 &#8212; SearchMedia Holdings Limited (&#8220;SearchMedia&#8221; or
the &#8220;Company&#8221;) (NYSE Amex: IDI, IDI.WS), one of China's leading nationwide
multi-platform media companies, today disclosed receipt of a noncompliance
notice from NYSE Amex LLC (&#8220;NYSE Amex&#8221; or the &#8220;Exchange&#8221;), dated July 15, 2011.
Specifically, the Exchange noted that the Company is not in compliance with (1)
Section 1003(a)(i) of the NYSE Amex Company Guide (the &#8220;Company Guide&#8221;) because
it reported stockholders' equity of less than $2,000,000 as of December 31, 2010
and losses from continuing operations and net losses in two of its three most
recent fiscal years ended December 31, 2010, (2) Section 1003(a)(ii) of the
Company Guide because it reported stockholders' equity of less than $4,000,000
as of December 31, 2010 and losses from continuing operations and net losses in
three of its four most recent fiscal years ended December 31, 2010 and (3)
Section 1003(a)(iv) of the Company Guide because, in the opinion of the
Exchange, the Company's losses and its existing financial resources, bring into
question whether it will be able to continue operations and/or meet its
obligations as they mature.
In order to maintain listing of the Company's common stock on the Exchange, the
Company must submit a plan by August 15, 2011 addressing how the Company intends
to regain compliance by January 17, 2012, with respect to Section 1003(a)(iv) of
the Company Guide, and January 15, 2013, with respect to Section 1003(a)(i) and
Section 1003(a)(ii) of the Company Guide.  The Company expects to submit a plan
of compliance to NYSE Amex by August 15, 2011 advising the Exchange of the
actions it intends to take that would bring the Company into compliance with
Section 1003(a)(i), Section 1003(a)(ii) and Section 1003(a)(iv) of the Company
Guide.  If the Company does not submit a plan or if the plan is not accepted by
the Exchange, the Company will be subject to delisting procedures as set forth
in the Company Guide.

About SearchMedia
SearchMedia is a leading nationwide multi-platform media company and one of the
largest operators of integrated outdoor billboard and in-elevator advertising
networks in China. SearchMedia operates a network of high-impact billboards and
one of China&#8217;s largest networks of in-elevator advertisement panels in 50 cities
throughout China.  Additionally, SearchMedia operates a network of large-format
light boxes in concourses of eleven major subway lines in Shanghai.
SearchMedia&#8217;s core outdoor billboard and in-elevator platforms are complemented
by its subway advertising platform, which together enable it to provide a
multi-platform, &#8220;one-stop shop&#8221; services for its local, national and
international advertising clients.

Forward-Looking Statements
Any statements contained in this press release that do not describe historical
facts, including statements about SearchMedia&#8217;s beliefs and expectations, may
constitute forward-looking statements as that term is defined by the United
States Private Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as &#8220;will,&#8221; &#8220;expect,&#8221;
&#8220;anticipate,&#8221; &#8220;future,&#8221; &#8220;intend,&#8221; &#8220;plan,&#8221; &#8220;believe,&#8221; &#8220;estimate,&#8221; &#8220;confident&#8221; and
similar statements. Any forward-looking statements contained herein are based on
current expectations, but are subject to a number of risks and uncertainties
that may cause actual results to differ materially from expectations. A number
of important factors could cause actual results to differ materially from those
contained in any forward-looking statement. Potential risks and uncertainties
include, but are not limited to, the Company&#8217;s ability to submit and execute a
plan of compliance to meet the continued listing requirements as set forth in
the Company Guide, to improve its liquidity and financial condition, and other
risks outlined in the Company&#8217;s filings with the U.S. Securities and Exchange
Commission. SearchMedia cautions readers not to place undue reliance upon any
forward-looking statements, which speak only as of the date made. SearchMedia
does not undertake or accept any obligation or undertaking to release publicly
any updates or revisions to any forward-looking statement to reflect any change
in the Company&#8217;s expectations or any change in events, conditions or
circumstances on which any such statement is based.


For more information, please contact:

ICR, Inc.
In New York: 	Ashley De Simone: (646) 277-1227
In Beijing: 	Wen Lei Zheng: 86 10 6583-7510

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<B>SIGNATURES</B>
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       Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
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       SearchMedia Holdings Limited
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       Date: July 21, 2011
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       By:
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       Paul Conway<BR><HR WIDTH="30%" NOSHADE>
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       Name:&nbsp;
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       Paul Conway
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       Title:
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       Chief Executive Officer
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