<SEC-DOCUMENT>0001193125-13-074362.txt : 20130225
<SEC-HEADER>0001193125-13-074362.hdr.sgml : 20130225
<ACCEPTANCE-DATETIME>20130225172044
ACCESSION NUMBER:		0001193125-13-074362
CONFORMED SUBMISSION TYPE:	424B3
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20130225
DATE AS OF CHANGE:		20130225

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Tiger Media, Inc.
		CENTRAL INDEX KEY:			0001460329
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING [7310]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			E9
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		424B3
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-176634
		FILM NUMBER:		13640098

	BUSINESS ADDRESS:	
		STREET 1:		ROOM 902 AND 903, 500 WEIHAI ROAD
		STREET 2:		JING AN DISTRICT
		CITY:			SHANGHAI
		STATE:			F4
		ZIP:			200041
		BUSINESS PHONE:		86-21-5401-0959

	MAIL ADDRESS:	
		STREET 1:		ROOM 902 AND 903, 500 WEIHAI ROAD
		STREET 2:		JING AN DISTRICT
		CITY:			SHANGHAI
		STATE:			F4
		ZIP:			200041

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Searchmedia Holdings Ltd
		DATE OF NAME CHANGE:	20091104

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ID ARIZONA CORP.
		DATE OF NAME CHANGE:	20090330
</SEC-HEADER>
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<TYPE>424B3
<SEQUENCE>1
<FILENAME>d490873d424b3.htm
<DESCRIPTION>424B3
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<TD VALIGN="top"><FONT STYLE="font-family:Times New Roman" SIZE="2"><B>PROSPECTUS SUPPLEMENT</B></FONT></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top" ALIGN="right"><FONT STYLE="font-family:Times New Roman" SIZE="2"><B>Filed Pursuant to Rule 424(b)(3)</B></FONT></TD></TR>
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<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top" ALIGN="right"><FONT STYLE="font-family:Times New Roman" SIZE="2"><B>Registration No. 333-176634</B></FONT></TD></TR>
</TABLE> <P STYLE="font-size:6px;margin-top:0px;margin-bottom:0px">&nbsp;</P> <P STYLE="margin-top:22px;margin-bottom:0px" ALIGN="center"><FONT STYLE="font-family:Times New Roman" SIZE="3"><B>3,543,596 Ordinary Shares
underlying Warrants </B></FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px" ALIGN="center"><FONT STYLE="font-family:Times New Roman" SIZE="5"><B>TIGER MEDIA, INC. </B></FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT
STYLE="font-family:Times New Roman" SIZE="2">This prospectus supplement, dated February&nbsp;25, 2013 (the &#147;Supplement&#148;), filed by Tiger Media, Inc., formerly known as SearchMedia Holdings Limited, (the &#147;Company,&#148; &#147;Tiger
Media,&#148; &#147;we,&#148; &#147;us&#148; or &#147;our&#148;), supplements certain information contained in the Company&#146;s prospectus (the &#147;Prospectus&#148;) and the Prospectus Supplement filed with the Securities and Exchange Commission
(the &#147;SEC&#148;) on December&nbsp;6, 2012, which forms a part of the Company&#146;s Registration Statement on Form F-3 (Registration No.&nbsp;333-176634) (the &#147;Registration Statement&#148;). This Supplement is not complete without, and may
not be delivered or used except in connection with, the Prospectus, including all amendments and supplements thereto. The Prospectus relates to the registration of 3,543,596 ordinary shares of the Company issuable upon the exercise of outstanding
warrants, which includes ordinary shares issuable upon the exercise of Public Warrants, Insider Warrants, and Underwriter Warrants (each as defined in the Prospectus). </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT
STYLE="font-family:Times New Roman" SIZE="2">On December&nbsp;5, 2012, the Company provided holders of its Public Warrants, Insider Warrants, and Underwriter Warrants (each as defined in the Prospectus, and collectively, the &#147;Warrants&#148;)
the opportunity to exercise up to one-third of the Warrants held by them at a reduced exercise price and to extend the term and reduce the exercise price of certain of their remaining Warrants that were not exercised (the &#147;Offer&#148;).
</FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT STYLE="font-family:Times New Roman" SIZE="2">In accordance with the terms of the Warrants and the Warrant Agreement governing the Warrants, Tiger Media proposed to reduce
the exercise price for up to one-third of each holder&#146;s outstanding Warrants beginning on December&nbsp;5, 2012. From December&nbsp;5, 2012 until 5:00 p.m. Eastern Time on December&nbsp;26, 2012, a Warrant holder could have exercised up to
one-third of their outstanding Warrants at a reduced exercise price of $1.25 per share with respect to Public Warrants and Insider Warrants and $1.46 per share with respect to Underwriter Warrants. </FONT></P>
<P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT STYLE="font-family:Times New Roman" SIZE="2">At the expiration date of the Warrants, which was February&nbsp;19, 2013, the expiration date of a participating holder&#146;s remaining
Warrants equal to two times the number of Warrants exercised were extended until December&nbsp;26, 2013 (the &#147;Extended Warrants&#148;) and the exercise price of the Extended Warrants was reduced to $2.50 per share for Public Warrants and
Insider Warrants. No Underwriter Warrants participated in the Offer. From December&nbsp;26, 2012 until February&nbsp;19, 2013, the Extended Warrants were held in escrow and did not trade on the NYSE MKT during this time. On February&nbsp;19, 2013,
Warrants that were not exercised at a reduced price or extended in connection with the Offer expired. On February&nbsp;20, 2013, the Extended Warrants were released from escrow for continued trading on the NYSE MKT under the symbol
&#147;IDI.WS,&#148; subject to the continued listing of the Company&#146;s securities. </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT STYLE="font-family:Times New Roman" SIZE="2"><B>Investing in our ordinary shares
involves a high degree of risk. You should carefully consider the factors described under the caption &#147;Risk Factors&#148; beginning on page 6 of the Prospectus. </B></FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT
STYLE="font-family:Times New Roman" SIZE="2"><B>Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or determined if this prospectus is truthful or complete. Any
representation to the contrary is a criminal offense. </B></FONT></P> <P STYLE="margin-top:24px;margin-bottom:0px" ALIGN="center"><FONT STYLE="font-family:Times New Roman" SIZE="2"><B>The date of this prospectus supplement is February&nbsp;25, 2013
</B></FONT></P>

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 <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT STYLE="font-family:Times New Roman" SIZE="2">You should read the materials describing the exercise price reduction and the Company&#146;s
Registration Statement, including the Prospectus, the Prospectus Supplement filed with the SEC on December&nbsp;5, 2012, and this Prospectus Supplement, which relates to the exercise of the Extended Warrants and the issuance of the ordinary shares
underlying the Extended Warrants, before you make any decision to exercise your Extended Warrants. </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT STYLE="font-family:Times New Roman" SIZE="2">Upon the exercise of any
of the Extended Warrants, we will receive as proceeds the aggregate exercise price of the Extended Warrants exercised. We currently intend to use any such proceeds for general corporate purposes. </FONT></P>
<P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT STYLE="font-family:Times New Roman" SIZE="2">Our ordinary shares are traded on the NYSE MKT under the symbol &#147;IDI.&#148; On February&nbsp;22, 2013, the last sales price of our
ordinary shares as quoted on the NYSE MKT was US $1.02 per share. </FONT></P> <P STYLE="margin-top:24px;margin-bottom:0px" ALIGN="center"><FONT STYLE="font-family:Times New Roman" SIZE="2"><B>WHERE YOU CAN FIND MORE INFORMATION </B></FONT></P>
<P STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%"><FONT STYLE="font-family:Times New Roman" SIZE="2">We have filed the Registration Statement with the SEC to register the ordinary shares underlying the Warrants, as described herein. This
Prospectus Supplement and the underlying Prospectus, which form a part of the Registration Statement, does not contain all of the information set forth in the Registration Statement. For further information about us and our securities, you should
refer to the Registration Statement. You may read and, for a fee, copy this information at the SEC&#146;s Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549. Please call the SEC at 1-800-SEC-0330 for more information on its Public
Reference Rooms. Our SEC and other public filings will also be available to the public from commercial document retrieval services, and at the web site maintained by the SEC at http://www.sec.gov. </FONT></P>
 <p STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT STYLE="font-family:Times New Roman" SIZE="2">S-2
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