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Nonmonetary Transactions - Additional Information (Detail)
12 Months Ended 1 Months Ended 12 Months Ended
Dec. 31, 2013
Advertising Barter Transaction One [Member]
USD ($)
Sheet
Dec. 31, 2013
Advertising Barter Transaction One [Member]
Aug. 31, 2013
Advertising Barter Transaction Two [Member]
USD ($)
Dec. 31, 2013
Advertising Barter Transaction Two [Member]
USD ($)
Dec. 31, 2013
Advertising Barter Transaction Three [Member]
USD ($)
Nonmonetary Transaction [Line Items]          
Nonmonetary transaction, agreement period 2 months 2 months 3 years   2 months
Number of sheets of coupons for spring and summer shoes 1,077 1,077      
Average market unit price of Spring & Summer shoes 2,150 2,150      
Number of sheets of coupons for autumn and winter shoes 375 375      
Average market unit price of Autumn & Winter shoes 2,650 2,650      
Nonmonetary transaction, total amount $ 534,000   $ 492,000   $ 492,000
Nonmonetary transaction revenue recognized 504,000       457,000
Capitalized barter credits 542,000        
Nonmonetary transaction, gain loss recognized on transfer 0     0 0
Nonmonetary transaction description The Company entered into an advertising agreement with a shoe manufacturing enterprise to release the advertisement of its products in 42 LCD screens for 2 months with the frequency of 120 times a day. The Company entered into an advertising agreement with a shoe manufacturing enterprise to release the advertisement of its products in 42 LCD screens for 2 months with the frequency of 120 times a day. In August 2013 the Company appointed a local communication company (the “Communication Company”) for the approval service of an additional 54 LCD advertising locations concession In August 2013 the Company appointed a local communication company (the “Communication Company”) for the approval service of an additional 54 LCD advertising locations concession The Company entered into an agreement to release the advertisement in 99 LCD screens in 20 malls for two months with the frequency of 360 times a day.
Cost of approval service     492,000    
Capitalized approval costs     492,000    
Capitalized approval costs, amortization period       4 months  
Capitalized approval costs, amortized to cost of sales       58,000  
Period of right to use LED advertising screen         5 years
Amortized period of right to use LED advertising screen         1 month
LED use right amortized to cost of sales         $ 8,000