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Summary of Significant Accounting Policies - Estimated Useful Lives of Property and Equipment (Detail) (USD $) | 12 Months Ended | 0 Months Ended
--- | --- | ---
Dec. 31, 2014 | Dec. 31, 2013 | Apr. 01, 2014
Property, Plant and Equipment [Line Items] |  |  |
Net loss | $ (3,533,000)us-gaap_NetIncomeLoss | $ (3,935,000)us-gaap_NetIncomeLoss |
Loss per share - basic and diluted | $ (0.49)us-gaap_IncomeLossFromContinuingOperationsPerBasicAndDilutedShare | $ (0.63)us-gaap_IncomeLossFromContinuingOperationsPerBasicAndDilutedShare |
Effect of Change Estimated Useful Lives [Member] |  |  |
Property, Plant and Equipment [Line Items] |  |  |
Depreciation and amortization expense | 178 us-gaap_DepreciationAndAmortization / us-gaap_ChangeInAccountingEstimateByTypeAxis = us-gaap_ServiceLifeMember |  |
Net loss | $ 178 us-gaap_NetIncomeLoss / us-gaap_ChangeInAccountingEstimateByTypeAxis = us-gaap_ServiceLifeMember |  |
Loss per share - basic and diluted | $ 0.02 us-gaap_IncomeLossFromContinuingOperationsPerBasicAndDilutedShare / us-gaap_ChangeInAccountingEstimateByTypeAxis = us-gaap_ServiceLifeMember |  |
Leasehold Improvements [Member] | Minimum [Member] |  |  |
Property, Plant and Equipment [Line Items] |  |  |
Estimated life of property and equipment | 1 year |  |
Leasehold Improvements [Member] | Maximum [Member] |  |  |
Property, Plant and Equipment [Line Items] |  |  |
Estimated life of property and equipment | 3 years |  |
Advertising Display Equipment [Member] |  |  |
Property, Plant and Equipment [Line Items] |  |  |
Estimated life of property and equipment | 5 years |  | 5 years
Furniture, fixtures and office equipment [Member] |  |  |
Property, Plant and Equipment [Line Items] |  |  |
Estimated life of property and equipment | 3 years |  |
Vehicles [Member] |  |  |
Property, Plant and Equipment [Line Items] |  |  |
Estimated life of property and equipment | 5 years |  |

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- Definition The current period expense charged against earnings on long-lived, physical assets not used in production, and which are not intended for resale, to allocate or recognize the cost of such assets over their useful lives; or to record the reduction in book value of an intangible asset over the benefit period of such asset; or to reflect consumption during the period of an asset that is not used in production. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 360 -SubTopic 10 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=6391035&loc=d3e2868-110229 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=31042434&loc=d3e3602-108585 + Details
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- Definition Useful life of long lived, physical assets used in the normal conduct of business and not intended for resale, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. Examples include, but not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment. + References No definition available. + Details
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