XML 62 R41.htm IDEA: XBRL DOCUMENT
v3.3.1.900

Segment information (Tables) | 12 Months Ended
--- | ---
Dec. 31, 2015
Segment Reporting [Abstract] |
Schedule of Information Regarding Services and Performance Marketing | Information regarding our information services and performance marketing are as follows:
|  | Year Ended December 31, |
(In thousands) |  | 2015 (1) |  |  | 2014 (2) |
Revenue: |  |  |  |  |  |  |  |
Information services |  | $ | 6,413 |  |  | $ | 817 |
Performance marketing |  |  | 7,678 |  |  |  | — |
|  |  | 14,091 |  |  |  | 817 |
Loss from operations: |  |  |  |  |  |  |  |
Information services |  | $ | (43,824 | ) |  | $ | (777 | )
Performance marketing |  |  | (576 | ) |  |  | — |
|  |  | (44,400 | ) |  |  | (777 | )
Depreciation and amortization: |  |  |  |  |  |  |  |
Information services |  | $ | 481 |  |  | $ | 17 |
Performance marketing |  |  | 360 |  |  |  | — |
|  |  | 841 |  |  |  | 17 |
Assets: |  |  |  |  |  |  |  |
Information services |  | $ | 102,582 |  |  | $ | 13,315 |
Performance marketing |  |  | 186,610 |  |  |  | — |
|  |  | 289,192 |  |  |  | 13,315 |
Intangible assets, net: |  |  |  |  |  |  |  |
Information services |  | $ | 42,951 |  |  | $ | 796 |
Performance marketing |  |  | 44,494 |  |  |  | — |
|  |  | 87,445 |  |  |  | 796 |
Goodwill: |  |  |  |  |  |  |  |
Information services |  | $ | 42,623 |  |  | $ | 5,227 |
Performance marketing |  |  | 119,130 |  |  |  | — |
|  |  | 161,753 |  |  |  | 5,227 |
Capital expenditure: |  |  |  |  |  |  |  |
Information services |  | $ | 3,977 |  |  | $ | 298 |
Performance marketing |  |  | — |  |  |  | — |
|  |  | 3,977 |  |  |  | 298 |
The Company does not allocate interest expense nor income taxes to their segments.
(1) | As the Company completed the Fluent Acquisition on December 8, 2015, the related operating results for the year ended December 31, 2015 included Fluent’s financial data from December 9, 2015 through December 31, 2015.
(2) | As IDI Holdings, the accounting acquirer of the merger consummated effective as of March 21, 2015, was incorporated on September 22, 2014, the financial data for the corresponding period in 2014 were from September 22, 2014, the date of inception, through December 31, 2014.

X
- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8906-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8813-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8721-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8736-108599 + Details
Name: | us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock
Namespace Prefix: | us-gaap_
Data Type: | nonnum:textBlockItemType
Balance Type: | na
Period Type: | duration

X
- References No definition available. + Details
Name: | us-gaap_SegmentReportingAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration