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Acquisitions - Summary of Purchase Price Allocation (Detail) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 08, 2015
Dec. 31, 2015
Mar. 31, 2016
Mar. 21, 2015
Liabilities assumed:        
Goodwill   $ 161,753 $ 161,753  
Fluent Acquisition [Member]        
Assets acquired:        
Cash and cash equivalents $ 6,013      
Accounts receivable 20,250      
Prepaid expenses and other current assets 691      
Property and equipment 242      
Intangible assets, net 83,919      
Other non-current assets 763      
Deferred tax assets 1,868      
Total 113,746      
Liabilities assumed:        
Accounts payable and accrued expenses 10,792      
Liability for employee incentive-based compensation plan 4,000      
Deferred revenue 314      
Deferred tax liabilities 32,111      
Total 47,217      
Goodwill 156,526   $ 156,526  
Total consideration 223,055      
Including:        
Cash consideration 99,289 $ 99,300    
Fair value of Series B Preferred issued 123,766      
Total consideration 223,055      
Fluent Acquisition [Member] | Customer Relationship [Member]        
Assets acquired:        
Intangible assets, net 30,875      
Fluent Acquisition [Member] | Trademarks [Member]        
Assets acquired:        
Intangible assets, net 16,357      
Fluent Acquisition [Member] | Domain Names [Member]        
Assets acquired:        
Intangible assets, net 191      
Fluent Acquisition [Member] | Developed Technology [Member]        
Assets acquired:        
Intangible assets, net 10,716      
Fluent Acquisition [Member] | Databases [Member]        
Assets acquired:        
Intangible assets, net 25,052      
Fluent Acquisition [Member] | Non-competition Agreements [Member]        
Assets acquired:        
Intangible assets, net $ 728      
Tiger Media [Member] | Best One Inc [Member]        
Assets acquired:        
Cash and cash equivalents       $ 3,569
Accounts receivable       1,808
Other current assets       326
Property and equipment       1,419
Intangible assets, net       4,280
Long-term deferred expenses       586
Total       11,988
Liabilities assumed:        
Accounts payable       1,519
Accrued expenses and other payables       736
Acquisition consideration payable       464
Amounts due to related parties       124
Deferred revenue       80
Total       2,923
Non-controlling interests       425
Goodwill       35,472
Total consideration       $ 44,112