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Goodwill | 9 Months Ended
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Sep. 30, 2016
Goodwill And Intangible Assets Disclosure [Abstract] |
Goodwill | 6. Goodwill Goodwill represents the cost in excess of the fair value of the net assets acquired in a business combination. As of September 30, 2016, the balance of goodwill includes $5,227 as a result of the acquisition of Interactive Data, LLC (“Interactive Data”) effective on October 2, 2014, $155,645 as a result of the Fluent Acquisition effective on December 8, 2015, and $5,211 as a result of the Q Interactive Acquisition effective on June 8, 2016. The following table presents the changes in the amount of goodwill for the nine months ended September 30, 2016.
(In thousands) |  |  |  |
Balance as of December 31, 2015 |  | $ | 161,753 |
Decrease as a result of adjustments to the Fluent Acquisition |  |  | (881 | )
Addition as a result of the Q Interactive Acquisition |  |  | 5,211 |
Balance as of September 30, 2016 |  | $ | 166,083 |
Impairment of goodwill |  | $ | - |
In accordance with ASC Topic 350, “Intangibles - Goodwill and Other”, goodwill is tested at least annually for impairment, or when events or changes in circumstances indicate that the carrying amount of such assets may not be recoverable, by assessing qualitative factors or performing a quantitative analysis in determining whether it is more likely than not that its fair value exceeds the carrying value. The measurement date of our annual goodwill impairment test is October 1. As of September 30, 2016, there are no events or changes in circumstances to indicate that goodwill is impaired.

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