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Acquisitions - Summary of Purchase Price Allocation (Detail) - USD ($)
$ in Thousands
Jun. 08, 2016
Dec. 08, 2015
Sep. 30, 2016
Dec. 31, 2015
Liabilities assumed:        
Goodwill     $ 166,083 $ 161,753
Q Interactive​, LLC [Member]        
Assets acquired:        
Accounts receivable $ 4,606      
Prepaid expenses and other current assets 208      
Property and equipment 73      
Intangible assets 14,590      
Total 19,477      
Liabilities assumed:        
Trade accounts payable 2,297      
Accrued expenses and other current liabilities 1,133      
Deferred revenue 52      
Total 3,482      
Goodwill 5,211   5,211  
Total consideration 21,206      
Including:        
Total consideration 21,206      
Q Interactive​, LLC [Member] | Customer Relationship [Member]        
Assets acquired:        
Intangible assets 4,900      
Q Interactive​, LLC [Member] | Trade Names [Member]        
Assets acquired:        
Intangible assets 1,700      
Q Interactive​, LLC [Member] | Proprietary Technology [Member]        
Assets acquired:        
Intangible assets 2,150      
Q Interactive​, LLC [Member] | Databases [Member]        
Assets acquired:        
Intangible assets 4,800      
Q Interactive​, LLC [Member] | Non-competition Agreements [Member]        
Assets acquired:        
Intangible assets $ 1,040      
Fluent Acquisition [Member]        
Assets acquired:        
Cash and cash equivalents   $ 6,013    
Accounts receivable   20,250    
Prepaid expenses and other current assets   691    
Property and equipment   242    
Intangible assets   85,236    
Other non-current assets   763    
Total   113,195    
Liabilities assumed:        
Deferred revenue   314    
Deferred tax liabilities   30,800    
Total   45,767    
Accounts payable and accrued expenses   10,653    
Liability for employee incentive-based compensation plan   4,000    
Goodwill   155,645 $ 155,645  
Total consideration   223,073    
Including:        
Cash consideration   99,266    
Total consideration   223,073    
Fluent Acquisition [Member] | Common Stock [Member]        
Including:        
Fair value of stock as consideration   123,807    
Fluent Acquisition [Member] | Customer Relationship [Member]        
Assets acquired:        
Intangible assets   30,086    
Fluent Acquisition [Member] | Trade Names [Member]        
Assets acquired:        
Intangible assets   16,357    
Fluent Acquisition [Member] | Domain Names [Member]        
Assets acquired:        
Intangible assets   191    
Fluent Acquisition [Member] | Proprietary Technology [Member]        
Assets acquired:        
Intangible assets   11,382    
Fluent Acquisition [Member] | Databases [Member]        
Assets acquired:        
Intangible assets   26,492    
Fluent Acquisition [Member] | Non-competition Agreements [Member]        
Assets acquired:        
Intangible assets   $ 728