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Related party transactions - Additional Information (Detail) - USD ($) $ in Thousands |  |  |  | 3 Months Ended | 9 Months Ended |  |  |  |
--- | --- | --- | --- | --- | --- | --- | --- | --- | ---
Sep. 06, 2017 | Feb. 22, 2016 | Aug. 01, 2015 | Sep. 30, 2017 | Sep. 30, 2016 | Sep. 30, 2017 | Sep. 30, 2016 | Dec. 31, 2016 | Mar. 31, 2016 | Mar. 11, 2016 | Dec. 08, 2015
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Promissory notes |  |  |  |  |  |  |  |  |  |  | $ 10,000
Principal and accrued PIK interest of long-term debt, including promissory note |  |  |  | $ 62,848 |  | $ 62,848 |  | $ 50,013 |  |  |
Interest paid |  |  |  |  |  | $ 4,940 | $ 3,795 |  |  |  |
Common stock, shares issued |  |  |  | 56,418,136 |  | 56,418,136 |  | 53,717,996 |  |  |
Share-based compensation expense |  |  |  |  |  | $ 27,702 | 21,941 |  |  |  |
DAB Management Group Inc. [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Consulting service fee payable |  |  |  | $ 60 | $ 60 | 180 | 180 |  |  |  |
Consulting service fee monthly payment |  |  | $ 20 |  |  |  |  |  |  |  |
Series B Preferred Stock [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Preferred stock to be converted |  | 450,962 |  |  |  |  |  |  |  |  |
Ratio of conversion |  | 50 |  |  |  |  |  |  |  |  |
Michael Brauser, Chairman of the Board [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Promissory notes |  |  |  |  |  |  |  |  |  |  | 4,000
Principal and accrued PIK interest of long-term debt, including promissory note |  |  |  | 4,349 |  | 4,349 |  |  |  |  |
Interest paid |  |  |  |  |  | 426 |  |  |  |  |
Business consulting services agreement period | 4 years |  |  |  |  |  |  |  |  |  |
Consulting services agreement effective date | Jun. 23, 2017 |  |  |  |  |  |  |  |  |  |
Michael Brauser, Chairman of the Board [Member] | Payment in Kind (PIK) Note [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Interest paid |  |  |  |  |  | 426 |  |  |  |  |
Another Investor [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Promissory notes |  |  |  |  |  |  |  |  |  |  | 1,000
Principal and accrued PIK interest of long-term debt, including promissory note |  |  |  | 1,087 |  | 1,087 |  |  |  |  |
Interest paid |  |  |  |  |  | 107 |  |  |  |  |
Another Investor [Member] | Payment in Kind (PIK) Note [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Interest paid |  |  |  |  |  | 107 |  |  |  |  |
Frost Gamma Investments Trust [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Promissory notes |  |  |  |  |  |  |  |  |  |  | $ 5,000
Principal and accrued PIK interest of long-term debt, including promissory note |  |  |  | 5,437 |  | 5,437 |  |  |  |  |
Interest paid |  |  |  |  |  | 533 |  |  |  |  |
Frost Gamma Investments Trust [Member] | Earn-out Shares [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Common stock, shares issued |  |  |  |  |  |  |  |  |  | 900,108 |
Frost Gamma Investments Trust [Member] | Series B Preferred Stock [Member] | Previously Issued [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Preferred stock to be converted |  | 141,430 |  |  |  |  |  |  |  |  |
Frost Gamma Investments Trust [Member] | Payment in Kind (PIK) Note [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Interest paid |  |  |  |  |  | $ 533 |  |  |  |  |
Ryan Schulke, Chief Executive Officer of Fluent [Member] | Series B Preferred Stock [Member] | Previously Issued [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Preferred stock to be converted |  | 156,544 |  |  |  |  |  |  |  |  |
Matthew Conlin, President of Fluent [Member] | Series B Preferred Stock [Member] | Previously Issued [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Preferred stock to be converted |  | 105,704 |  |  |  |  |  |  |  |  |
Certain Investors [Member] | Series A Earn-out Shares [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Common stock, shares issued |  |  |  |  |  |  |  |  |  | 1,800,220 |
Certain Investors [Member] | Series A Preferred Stock [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Common stock, shares issued upon conversion |  |  |  |  |  |  |  |  | 1,800,220 |  |
Grander Holdings, Inc. [Member] | Series A Earn-out Shares [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Common stock, shares issued |  |  |  |  |  |  |  |  |  | 567,069 |
Marlin Capital Investments, LLC [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Number of common stock shares to be received by RSU holder |  |  |  |  |  | 2,000,000 |  |  |  |  |
Marlin Capital Investments, LLC [Member] | Restricted Stock Units [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Shares vested beginning date |  |  |  |  |  | Oct. 13, 2015 |  |  |  |  |
Share-based compensation expense |  |  |  | 315 | 315 | $ 937 | 937 |  |  |  |
Affiliated Entity [Member] |  |  |  |  |  |  |  |  |  |  |
Related Party Transaction [Line Items] |  |  |  |  |  |  |  |  |  |  |
Aircraft lease fee |  |  |  | $ 0 | $ 58 | $ 27 | $ 168 |  |  |  |

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