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Segment information (Tables) | 12 Months Ended
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Dec. 31, 2017
Segment Reporting [Abstract] |
Schedule of Information Regarding Services and Performance Marketing Segments | Information regarding our Information Services and Performance Marketing segments are as follows:
|  | Year Ended December 31, |
(In thousands) |  | 2017 |  |  | 2016 |  |  | 2015 |
Revenue: |  |  |  |  |  |  |  |  |  |  |  |
Information Services |  | $ | 78,365 |  |  | $ | 55,454 |  |  | $ | 6,413 |
Performance Marketing |  |  | 141,903 |  |  |  | 131,382 |  |  |  | 7,678 |
|  | $ | 220,268 |  |  | $ | 186,836 |  |  | $ | 14,091 |
Loss (income) from operations: |  |  |  |  |  |  |  |  |  |  |  |
Information Services |  | $ | (23,594 | ) |  | $ | (25,568 | ) |  | $ | (13,721 | )
Performance Marketing |  |  | 5,830 |  |  |  | 10,445 |  |  |  | (16 | )
|  |  | (17,764 | ) |  |  | (15,123 | ) |  |  | (13,737 | )
Corporate (1) |  |  | (24,754 | ) |  |  | (18,915 | ) |  |  | (30,663 | )
|  | $ | (42,518 | ) |  | $ | (34,038 | ) |  | $ | (44,400 | )
Depreciation and amortization: |  |  |  |  |  |  |  |  |  |  |  |
Information Services |  | $ | 6,739 |  |  | $ | 5,894 |  |  | $ | 481 |
Performance Marketing |  |  | 7,454 |  |  |  | 6,737 |  |  |  | 360 |
|  | $ | 14,193 |  |  | $ | 12,631 |  |  | $ | 841 |
Write-off of long-lived assets |  |  |  |  |  |  |  |  |  |  |  |
Information Services |  | $ | 1,189 |  |  | $ | 4,055 |  |  | $ | - |
Performance Marketing |  |  | 2,437 |  |  |  | - |  |  |  | - |
|  | $ | 3,626 |  |  | $ | 4,055 |  |  | $ | - |
Share-based compensation expense: |  |  |  |  |  |  |  |  |  |  |  |
Information Services |  | $ | 13,225 |  |  | $ | 11,950 |  |  | $ | 4,521 |
Performance Marketing |  |  | 4,539 |  |  |  | 3,333 |  |  |  | 254 |
|  |  | 17,764 |  |  |  | 15,283 |  |  |  | 4,775 |
Corporate (1) |  |  | 16,232 |  |  |  | 13,966 |  |  |  | 29,385 |
|  | $ | 33,996 |  |  | $ | 29,249 |  |  | $ | 34,160 |
Capital expenditure: |  |  |  |  |  |  |  |  |  |  |  |
Information Services |  | $ | 7,117 |  |  | $ | 9,804 |  |  | $ | 3,977 |
Performance Marketing |  |  | 1,010 |  |  |  | 1,122 |  |  |  | - |
|  | $ | 8,127 |  |  | $ | 10,926 |  |  | $ | 3,977 |
(In thousands) |  | December 31, 2017 |  |  | December 31, 2016 |
Assets: |  |  |  |  |  |  |  |
Information Services |  | $ | 119,946 |  |  | $ | 110,166 |
Performance Marketing |  |  | 194,470 |  |  |  | 197,937 |
|  |  | 314,416 |  |  |  | 308,103 |
Corporate (2) |  |  | 2,583 |  |  |  | 3,808 |
|  | $ | 316,999 |  |  | $ | 311,911 |
Intangible assets, net: |  |  |  |  |  |  |  |
Information Services |  | $ | 52,259 |  |  | $ | 52,424 |
Performance Marketing |  |  | 37,448 |  |  |  | 46,107 |
|  | $ | 89,707 |  |  | $ | 98,531 |
Goodwill: |  |  |  |  |  |  |  |
Information Services |  | $ | 44,178 |  |  | $ | 44,178 |
Performance Marketing |  |  | 122,078 |  |  |  | 122,078 |
|  | $ | 166,256 |  |  | $ | 166,256 |
(1) | Corporate primarily represents corporate administrative costs that are not allocated to individual segments. The segment information for the years ended December 31, 2016 and 2015 was reclassified to conform to the current period presentation.
(2) | Assets of corporate primarily represents corporate’s assets that are not allocated to individual segments. The segment information as of December 31, 2016 was reclassified to conform to the current period presentation.
Reconciliation of Loss from Operations from Segments to Loss from Continuing Operations Before Income Taxes | A reconciliation of loss from operations from segments to loss before income taxes for the periods presented is as follows:
|  | Year Ended December 31, |
(In thousands) |  | 2017 |  |  | 2016 |  |  | 2015 |
Loss from operations from segments |  | $ | (17,764 | ) |  | $ | (15,123 | ) |  | $ | (13,737 | )
Corporate (1) |  |  | (24,754 | ) |  |  | (18,915 | ) |  |  | (30,663 | )
Total other expense (2) |  |  | (10,688 | ) |  |  | (9,090 | ) |  |  | (14,768 | )
Loss before income taxes |  | $ | (53,206 | ) |  | $ | (43,128 | ) |  | $ | (59,168 | )
(1) | Corporate primarily represents corporate administrative costs that are not allocated to individual segments. The segment information for the years ended December 31, 2016 and 2015 was reclassified to conform to the current period presentation.
(2) | Other expense, primarily represents non-operating income and expense, including interest expense, net, and other expenses, net, which the Company does not allocate into segments.
Schedule of Revenue by Geography Based on Customer Location | Revenue by geography is based on the location of the customers. The following table sets forth revenue by geographic areas:
|  | Year Ended December 31, |
(In thousands) |  | 2017 |  |  | 2016 |  |  | 2015 |
Revenue: |  |  |  |  |  |  |  |  |  |  |  |
United States |  | $ | 211,307 |  |  | $ | 167,568 |  |  | $ | 12,816 |
Outside of the United States (1) |  |  | 8,961 |  |  |  | 19,268 |  |  |  | 1,275 |
|  | $ | 220,268 |  |  | $ | 186,836 |  |  | $ | 14,091 |
(1) | No individual country, other than disclosed above, exceeded 10% of our total consolidated revenue for any period presented.

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- Definition Tabular disclosure of the reconciliation of profit (loss) from reportable segments to the consolidated income (loss) before income tax expense (benefit) and discontinued operations. Includes, but is not limited to, reconciliation after income tax if income tax is allocated to the reportable segment. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8924-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8906-108599 + Details
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- Definition Tabular disclosure of all significant reconciling items in the reconciliation of total revenues from reportable segments to the entity's consolidated revenues. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8924-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8906-108599 + Details
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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8906-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8813-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8721-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8736-108599 + Details
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