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Subsequent events (Details) - Asset Purchase Agreement
 6 Months Ended
Jul. 01, 2019
USD ($)
installment
subsidiary
Jun. 30, 2019
USD ($)
AdParlor Acquisition, LLC And Fluent Media Canada, Inc    
Subsequent Event [Line Items]    
Transaction expenses in connection with acquisition   $ 448,000
Subsequent Event    
Subsequent Event [Line Items]    
Number of subsidiaries completing acquisition | subsidiary 2  
Subsequent Event | AdParlor Acquisition, LLC And Fluent Media Canada, Inc    
Subsequent Event [Line Items]    
Asset acquisition, cash consideration $ 7,500,000  
Subsequent Event | Notes Payable, Other Payables | AdParlor Acquisition, LLC And Fluent Media Canada, Inc    
Subsequent Event [Line Items]    
Principal amount $ 2,500,000  
Number of installment payments | installment 2