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Note 5 - Intangible Assets, Net
9 Months Ended
Sep. 30, 2019
Notes to Financial Statements  
Intangible Assets Disclosure [Text Block]
5.
Intangible assets, net
 
Intangible assets, net, other than goodwill, consist of the following: 
 
   
Amortization period (in years)
   
September 30, 2019
   
December 31, 2018
 
Gross amount:
                       
Software developed for internal use
   
3
    $
4,427
    $
3,037
 
Acquired proprietary technology
   
4-5
     
13,559
     
11,459
 
Customer relationships
   
6-10
     
37,286
     
34,986
 
Trade names
   
4-20
     
16,657
     
16,357
 
Domain names
   
20
     
191
     
191
 
Databases
   
5-10
     
31,292
     
31,292
 
Non-competition agreements
   
2-5
     
1,768
     
1,768
 
Total gross amount
   
 
     
105,180
     
99,090
 
Accumulated amortization:
                       
Software developed for internal use
   
 
     
(1,724
)    
(1,282
)
Acquired proprietary technology
   
 
     
(8,827
)    
(6,987
)
Customer relationships
   
 
     
(18,116
)    
(14,417
)
Trade names
   
 
     
(3,124
)    
(2,504
)
Domain names
   
 
     
(36
)    
(29
)
Databases
   
 
     
(13,280
)    
(10,573
)
Non-competition agreements
   
 
     
(1,595
)    
(1,486
)
Total accumulated amortization
   
 
     
(46,702
)    
(37,278
)
Net intangible assets:
                       
Software developed for internal use
   
 
     
2,703
     
1,755
 
Acquired proprietary technology
   
 
     
4,732
     
4,472
 
Customer relationships
   
 
     
19,170
     
20,569
 
Trade names
   
 
     
13,533
     
13,853
 
Domain names
   
 
     
155
     
162
 
Databases
   
 
     
18,012
     
20,719
 
Non-competition agreements
   
 
     
173
     
282
 
Total intangible assets, net
   
 
    $
58,478
    $
61,812
 
 
The gross amounts associated with software developed for internal use primarily represent capitalized costs for internally-developed software. The amounts relating to acquired proprietary technology, customer relationships, trade names, domain names, databases and non-competition agreements primarily represent the fair values of intangible assets acquired as a result of the acquisition of Fluent, LLC ("Fluent LLC"), effective on
December 8, 2015 (
the "Fluent LLC Acquisition"),
the acquisition of Q Interactive, LLC, effective on
June 8, 2016 (
the "Q Interactive Acquisition") and the acquisition of substantially all the assets of AdParlor 
Holdings, Inc. and certain of its affiliates
, effective
July 1, 2019 (
see
 Note
14
Business Acquisition
).
 
During the
three
months ended
September 30, 2019,
the Company determined that its declining operating results constituted a triggering event. As such, the Company conducted an interim test of the recoverability of its long-lived assets. Based on the results of this recoverability test, which measured the Company's projected undiscounted cash flows as compared to the carrying value of the asset group, the Company determined that, as of
September 30, 2019,
its long-lived assets were
not
impaired. The Company believes that the assumptions utilized in this interim impairment testing, including the determination of estimated future cash flows, are reasonable. Future tests
may
indicate impairment if actual future cash flows or other factors differ from the assumptions used in the Company's interim impairment test at
September 30, 2019.
 
Amortization expense of 
$3,456
 and
$3,228
 for the
three
months ended
September 30, 2019
and
2018
and 
$9,708
 and 
$9,653
for the
nine
months ended
September 30, 2019
and
2018
, respectively, are included in depreciation and amortization expenses in the consolidated statements of operations. As of
September 30, 2019
, intangible assets with a carrying amount of
$398
, included in the gross amount of software developed for internal use, have
not
commenced amortization, as they are
not
ready for their intended use.
 
As of
September 30, 2019
, estimated amortization expenses related to the Company's intangible assets for the remainder of
2019
through
2024
and thereafter are as follows:
 
Year
 
September 30, 2019
 
Remainder of 2019   $
3,443
 
2020    
13,623
 
2021    
10,810
 
2022    
9,171
 
2023
   
4,663
 
2024 and thereafter
   
16,768
 
Total   $
58,478