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Note 11 - Segment Information

9 Months Ended

Sep. 30, 2019

Notes to Financial Statements

Segment Reporting Disclosure [Text Block]

11.

Segment information

The Company identifies operating segments as components of an entity for which discrete financial information is available and is regularly reviewed by the chief operating decision maker (“CODM”) in making decisions regarding resource allocation and performance assessment. The profitability measure employed by CODM is segment (loss) income from operations. As of

September 30, 2019,

the Company has

two

operating segments and

two

corresponding reporting units, “Fluent” and “All Other,” and

one

reportable segment. “All Other” represents

three

months of operating results of AdParlor, LLC, a digital advertising solution for social media buying (see Note

14

 

Business Acquisition

) and is included for purposes of reconciliation of the respective balances below to the consolidated financial statements. “Fluent,” for the purposes of segment reporting, represents the consolidated operating results of the Company excluding “All Other.”

Summarized financial information concerning the Company's segments is shown in the following tables below:

		Three Months Ended September 30,								Nine Months Ended September 30,
		2019				2018				2019				2018
Fluent segment revenue:
United States		$	54,959			$	59,360			$	177,080			$	162,193
International			7,953				7,175				22,953				17,266
Fluent segment revenue		$	62,912			$	66,535			$	200,033			$	179,459
All Other segment revenue:
United States		$	1,339			$	—			$	1,339			$	—
International			301				—				301				—
All Other segment revenue		$	1,640			$	—			$	1,640			$	—
Segment (loss) income from operations:
Fluent		$	(2,581	)		$	6,344			$	2,689			$	7,758
All Other			(163	)			—				(163	)			—
Total (loss) income from operations			(2,744	)			6,344				2,526				7,758
Interest expense, net			(1,719	)			(1,882	)			(5,264	)			(6,209	)
(Loss) income before income taxes from continuing operations		$	(4,463	)		$	4,462			$	(2,738	)		$	1,549

		September 30				December 31
		2019				2018
Total assets:
Fluent		$	287,515			$	293,269
All Other			23,153				—
Total assets		$	310,668			$	293,269

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- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-URI http://asc.fasb.org/topic&trid=2134510

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