XML 67 R16.htm IDEA: XBRL DOCUMENT v3.20.1
Note 8 - Intangible Assets, Net
12 Months Ended
Dec. 31, 2019
Notes to Financial Statements  
Intangible Assets Disclosure [Text Block]
8.
Intangible assets, net
 
Intangible assets, net, other than goodwill, consist of the following:
 
(In thousands)
 
Amortization period (years)
   
December 31, 2019
   
December 31, 2018
 
Gross amount:
                       
Software developed for internal use
   
3
    $
4,866
    $
3,037
 
Acquired proprietary technology
   
4-5
     
13,661
     
11,459
 
Customer relationships
   
6-10
     
37,286
     
34,986
 
Trade names    
4-20
     
16,657
     
16,357
 
Domain names
   
20
     
191
     
191
 
Databases
   
5-10
     
31,292
     
31,292
 
Non-competition agreements
   
2-5
     
1,768
     
1,768
 
     
 
     
105,721
     
99,090
 
Accumulated amortization:
                       
Software developed for internal use
   
 
     
(1,995
)    
(1,282
)
Acquired proprietary technology
   
 
     
(9,516
)    
(6,987
)
Customer relationships
   
 
     
(19,396
)    
(14,417
)
Trade names
   
 
     
(3,359
)    
(2,504
)
Domain names
   
 
     
(39
)    
(29
)
Databases
   
 
     
(14,182
)    
(10,573
)
Non-competition agreements
   
 
     
(1,631
)    
(1,486
)
     
 
     
(50,118
)    
(37,278
)
Net intangible assets:
                       
Software developed for internal use
   
 
     
2,871
     
1,755
 
Acquired proprietary technology
   
 
     
4,145
     
4,472
 
Customer relationships
   
 
     
17,890
     
20,569
 
Trade names
   
 
     
13,298
     
13,853
 
Domain names
   
 
     
152
     
162
 
Databases
   
 
     
17,110
     
20,719
 
Non-competition agreements
   
 
     
137
     
282
 
     
 
    $
55,603
    $
61,812
 
 
The gross amounts associated with software developed for internal use primarily represent capitalized costs of internally developed software. The amounts relating to acquired proprietary technology, customer relationships, trade names, domain names, databases and non-competition agreements primarily represent the fair values of intangible assets acquired as a result of the acquisition of Fluent, LLC, effective
December 8, 2015 (
the "Fluent Acquisition"), the acquisition of Q Interactive, LLC, effective
June 8, 2016 (
the "Q Interactive Acquisition") and the acquisition of substantially all the assets of AdParlor Holdings, Inc. and certain of its affiliates, effective
July 1, 2019 (
as further discussed in Note 
15,
 
Business acquisition
).
 
For the years ended
December 31, 2019
and
2018
, amortization expenses related to intangible assets, and included in depreciation and amortization expenses in the Company's consolidated statements of operations, were 
$13,197
and
$12,684
, respectively.
 
For the years ended
December 31, 2019
and
2018
, the Company capitalized
$2,713
 and
$1,659
, respectively, most of which was related to internally developed software, and wrote off
$425
 and
$1,517
, respectively, due to abandonment of certain internally developed software whose net carrying values were
not
recoverable. In addition, the Company recorded
4,700
 for the year ended
December 31, 2019
related to the AdParlor Acquisition.
 
As of
December 31, 2019
, estimated amortization expenses related to the Company’s intangible assets for
2020
through
2025
 and thereafter are as follows:
 
(In thousands)
     
 
Year
 
December 31, 2019
 
2020
  $
13,698
 
2021
   
10,885
 
2022
   
9,521
 
2023
   
4,718
 
2024
   
4,350
 
2025 and thereafter
   
12,431
 
Total
  $
55,603