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Note 3 - Intangible Assets, Net
3 Months Ended
Mar. 31, 2020
Notes to Financial Statements  
Intangible Assets Disclosure [Text Block]
3.
Intangible assets, net
 
Intangible assets, net, other than goodwill, consist of the following: 
 
   
Amortization period (in years)
   
March 31, 2020
   
December 31, 2019
 
Gross amount:
                       
Software developed for internal use
 
 
3
    $
5,473
    $
4,866
 
Acquired proprietary technology
 
 
4-5
     
13,719
     
13,661
 
Customer relationships
 
 
6-10
     
37,286
     
37,286
 
Trade names
 
 
4-20
     
16,657
     
16,657
 
Domain names
 
 
20
     
191
     
191
 
Databases
 
 
5-10
     
31,292
     
31,292
 
Non-competition agreements
 
 
2-5
     
1,768
     
1,768
 
Total gross amount
 
 
 
     
106,386
     
105,721
 
Accumulated amortization:
                       
Software developed for internal use
 
 
 
     
(2,369
)    
(1,995
)
Acquired proprietary technology
 
 
 
     
(10,232
)    
(9,516
)
Customer relationships
 
 
 
     
(20,689
)    
(19,396
)
Trade names
 
 
 
     
(3,583
)    
(3,359
)
Domain names
 
 
 
     
(41
)    
(39
)
Databases
 
 
 
     
(15,084
)    
(14,182
)
Non-competition agreements
 
 
 
     
(1,668
)    
(1,631
)
Total accumulated amortization
 
 
 
     
(53,666
)    
(50,118
)
Net intangible assets:
                       
Software developed for internal use
 
 
 
     
3,104
     
2,871
 
Acquired proprietary technology
 
 
 
     
3,487
     
4,145
 
Customer relationships
 
 
 
     
16,597
     
17,890
 
Trade names
 
 
 
     
13,074
     
13,298
 
Domain names
 
 
 
     
150
     
152
 
Databases
 
 
 
     
16,208
     
17,110
 
Non-competition agreements
 
 
 
     
100
     
137
 
Total intangible assets, net
 
 
 
    $
52,720
    $
55,603
 
 
The amounts relating to acquired proprietary technology, customer relationships, trade names, domain names, databases and non-competition agreements primarily represent the fair values of intangible assets acquired as a result of the acquisition of Fluent, LLC, effective
December 8, 2015 (
the "Fluent LLC Acquisition"),
the acquisition of Q Interactive, LLC, effective
June 8, 2016 (
the "Q Interactive Acquisition") and the acquisition of substantially all the assets of AdParlor 
Holdings, Inc. and certain of its affiliates
, effective
July 1, 2019 (
see
 Note
11
Business acquisition
).
 
During the
three
months ended
March 31, 2020
, the Company determined that the decline in market value of its publicly traded stock and the macroeconomic conditions arising from the global COVID-
19
pandemic constituted an impairment triggering event. As such, the Company conducted an interim test of the recoverability of its long-lived assets. Based on the results of this recoverability test, which measured the Company's projected undiscounted cash flows as compared to the carrying value of the asset group, the Company determined that, as of
March 31, 2020
, its long-lived assets were
not
impaired. The Company believes that the assumptions utilized in this interim impairment testing, including the determination of estimated future cash flows, are reasonable. Future tests
may
indicate impairment if actual future cash flows or other factors differ from the assumptions used in the Company's interim impairment test at
March 31, 2020
.
 
Amortization expense of 
$3,547
and 
$3,125
for the
three
months ended
March 31, 2020
and
2019
, respectively, is included in depreciation and amortization expenses in the consolidated statements of operations. As of
March 31, 2020
, intangible assets with a carrying amount of
$119
, included in the gross amount of software developed for internal use, have
not
commenced amortization, as they are
not
ready for their intended use.
 
As of
March 31, 2020
, estimated amortization expense related to the Company's intangible assets for the remainder of
2020
 and through
2025
and thereafter are as follows:
 
Year
 
March 31, 2020
 
Remainder of 2020   $
10,519
 
2021    
11,262
 
2022    
9,444
 
2023    
4,714
 
2024
   
4,350
 
2025 and thereafter
   
12,431
 
Total   $
52,720