XML 22 R9.htm IDEA: XBRL DOCUMENT
v3.20.2

Note 3 - Intangible Assets, Net | 6 Months Ended
--- | ---
Jun. 30, 2020
Notes to Financial Statements |
Intangible Assets Disclosure [Text Block] | 3. Intangible assets, net Intangible assets, net, other than goodwill, consist of the following:
|  | Amortization period (in years) |  |  | June 30, 2020 |  |  | December 31, 2019 |
Gross amount: |  |  |  |  |  |  |  |  |  |  |  |
Software developed for internal use |  |  | 3 |  |  | $ | 5,987 |  |  | $ | 4,866 |
Acquired proprietary technology |  |  | 3-5 |  |  |  | 14,638 |  |  |  | 13,661 |
Customer relationships |  |  | 5-10 |  |  |  | 37,886 |  |  |  | 37,286 |
Trade names |  |  | 4-20 |  |  |  | 16,657 |  |  |  | 16,657 |
Domain names |  |  | 20 |  |  |  | 191 |  |  |  | 191 |
Databases |  |  | 5-10 |  |  |  | 31,292 |  |  |  | 31,292 |
Non-competition agreements |  |  | 2-5 |  |  |  | 1,768 |  |  |  | 1,768 |
Total gross amount |  |  |  |  |  |  | 108,419 |  |  |  | 105,721 |
Accumulated amortization: |  |  |  |  |  |  |  |  |  |  |  |
Software developed for internal use |  |  |  |  |  |  | (2,752 | ) |  |  | (1,995 | )
Acquired proprietary technology |  |  |  |  |  |  | (11,021 | ) |  |  | (9,516 | )
Customer relationships |  |  |  |  |  |  | (22,011 | ) |  |  | (19,396 | )
Trade names |  |  |  |  |  |  | (3,806 | ) |  |  | (3,359 | )
Domain names |  |  |  |  |  |  | (44 | ) |  |  | (39 | )
Databases |  |  |  |  |  |  | (15,987 | ) |  |  | (14,182 | )
Non-competition agreements |  |  |  |  |  |  | (1,704 | ) |  |  | (1,631 | )
Total accumulated amortization |  |  |  |  |  |  | (57,325 | ) |  |  | (50,118 | )
Net intangible assets: |  |  |  |  |  |  |  |  |  |  |  |
Software developed for internal use |  |  |  |  |  |  | 3,235 |  |  |  | 2,871 |
Acquired proprietary technology |  |  |  |  |  |  | 3,617 |  |  |  | 4,145 |
Customer relationships |  |  |  |  |  |  | 15,875 |  |  |  | 17,890 |
Trade names |  |  |  |  |  |  | 12,851 |  |  |  | 13,298 |
Domain names |  |  |  |  |  |  | 147 |  |  |  | 152 |
Databases |  |  |  |  |  |  | 15,305 |  |  |  | 17,110 |
Non-competition agreements |  |  |  |  |  |  | 64 |  |  |  | 137 |
Total intangible assets, net |  |  |  |  |  | $ | 51,094 |  |  | $ | 55,603 |
The amounts relating to acquired proprietary technology, customer relationships, trade names, domain names, databases and non-competition agreements primarily represent the fair values of intangible assets acquired as a result of the acquisition of Fluent, LLC, effective December 8, 2015 (the "Fluent LLC Acquisition"), the acquisition of Q Interactive, LLC, effective June 8, 2016 (the "Q Interactive Acquisition"), the acquisition of substantially all the assets of AdParlor Holdings, Inc. and certain of its affiliates, effective July 1, 2019 (the "AdParlor Acquisition"), and the acquisition of a 50% interest in Winopoly, LLC (the "Winopoly Acquisition"), effective April 1, 2020 (see Note 11, Business acquisitions). During the three months ended June 30, 2020, the Company determined that the effects of the macroeconomic conditions arising from the global COVID-19 pandemic and the social unrest throughout the United States during June 2020, which changed the media-buying patterns of certain customers directly impacting the All Other reporting unit, constituted an impairment triggering event. As such, the Company conducted an interim test of the recoverability of its long-lived assets. Based on the results of this recoverability test, which measured the Company's projected undiscounted cash flows as compared to the carrying value of the asset group, the Company determined that, as of June 30, 2020, its long-lived assets were not impaired. Management believes that the assumptions utilized in this interim impairment testing, including the determination of estimated future cash flows, are reasonable. Future tests may indicate impairment if actual future cash flows or other factors differ from the assumptions used in the Company's interim impairment test at June 30, 2020. Amortization expense of $3,659 and $3,127 for the three months ended June 30, 2020 and 2019, respectively, and $7,206 and $6,252, for the six months ended June 30, 2020 and 2019, respectively, is included in depreciation and amortization expenses in the consolidated statements of operations. As of June 30, 2020, intangible assets with a carrying amount of $633, included in the gross amount of software developed for internal use, have not commenced amortization, as they are not ready for their intended use. As of June 30, 2020, estimated amortization expense related to the Company's intangible assets for the remainder of 2020 and through 2025 and thereafter are as follows:
Year |  | June 30, 2020 |
Remainder of 2020 |  | $ | 7,266 |
2021 |  |  | 11,674 |
2022 |  |  | 10,341 |
2023 |  |  | 4,912 |
2024 |  |  | 4,470 |
2025 and thereafter |  |  | 12,431 |
Total |  | $ | 51,094 |

X
- References No definition available. + Details
Name: | us-gaap_DisclosureTextBlockAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
Name: | us-gaap_IntangibleAssetsDisclosureTextBlock
Namespace Prefix: | us-gaap_
Data Type: | nonnum:textBlockItemType
Balance Type: | na
Period Type: | duration