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Note 9 - Segment Information
 6 Months Ended
Jun. 30, 2020
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]

9. Segment information

 

The Company identifies operating segments as components of an entity for which discrete financial information is available and is regularly reviewed by the chief operating decision maker (“CODM”) in making decisions regarding resource allocation and performance assessment. The profitability measure employed by CODM is segment income (loss) from operations. As of June 30, 2020, the Company has two operating segments and two corresponding reporting units, “Fluent” and “All Other,” and one reportable segment. “All Other” represents the operating results for the three and six months ended June 30, 2020 of AdParlor, LLC (see Note 11, Business acquisitions), and is included for purposes of reconciliation of the respective balances below to the consolidated financial statements. “Fluent,” for the purposes of segment reporting, represents the consolidated operating results of the Company excluding “All Other.”

Summarized financial information concerning the Company's segments is shown in the following tables below:

  

Three Months Ended June 30,

  

Six Months Ended June 30,

 
  

2020

  

2019

  

2020

  

2019

 

Fluent segment revenue:

                

United States

 $57,462  $62,644  $125,613  $122,121 

International

  12,935   7,916   22,346   15,000 

Fluent segment revenue

 $70,397  $70,560  $147,959  $137,121 

All Other segment revenue:

                

United States

 $1,012  $—  $2,197  $— 

International

  100   —   287   — 

All Other segment revenue

 $1,112  $—  $2,484  $— 

Segment income (loss) from operations:

                

Fluent

 $2,420  $2,482  $4,848  $5,270 

All Other

  (635)  —   (1,123)  — 

Total income from operations

  1,785   2,482   3,725   5,270 

Interest expense, net

  (1,333)  (1,767)  (2,865)  (3,545)

Income before income taxes

 $452  $715  $860  $1,725 

 

  

June 30

  

December 31

 
  2020  2019 

Total assets:

      

Fluent

 $293,917  $296,714 

All Other

  14,484   20,379 

Total assets

 $308,401  $317,093