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Note 4 - Goodwill - Change in Carrying Value of Goodwill (Details) - USD ($) $ in Thousands | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2020 | Sep. 30, 2019 | Sep. 30, 2020 | Sep. 30, 2019
Balance as of December 31, 2019 |  |  | $ 164,774 |
Goodwill impairment | $ 0 | $ 0 | (817) | $ 0
Balance as of September 30, 2020 | 165,088 |  | 165,088 |
Winopoly, LLC [Member] |  |  |  |
Winopoly Acquisition |  |  | 1,131 |
Fluent Segment [Member] |  |  |  |
Balance as of December 31, 2019 |  |  | 159,791 |
Goodwill impairment |  |  | 0 |
Balance as of September 30, 2020 | 160,922 |  | 160,922 |
Fluent Segment [Member] | Winopoly, LLC [Member] |  |  |  |
Winopoly Acquisition |  |  | 1,131 |
Other Segments [Member] |  |  |  |
Balance as of December 31, 2019 |  |  | 4,983 |
Goodwill impairment |  |  | (817) |
Balance as of September 30, 2020 | $ 4,166 |  | 4,166 |
Other Segments [Member] | Winopoly, LLC [Member] |  |  |  |
Winopoly Acquisition |  |  | $ 0 |

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- Definition Amount after accumulated impairment loss of an asset representing future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 942 -SubTopic 210 -Section S99 -Paragraph 1 -Subparagraph (SX 210.9-03(10)(1)) -URI http://asc.fasb.org/extlink&oid=120398452&loc=d3e534808-122878 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 45 -Paragraph 5 -URI http://asc.fasb.org/extlink&oid=120320667&loc=SL49117168-202975 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 45 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=99380562&loc=d3e13770-109266 + Details
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