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Note 9 - Segment Information
 9 Months Ended
Sep. 30, 2020
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]

9. Segment information

 

The Company identifies operating segments as components of an entity for which discrete financial information is available and is regularly reviewed by the chief operating decision maker (“CODM”) in making decisions regarding resource allocation and performance assessment. The profitability measure employed by CODM is segment income (loss) from operations. As of September 30, 2020, the Company has two operating segments and two corresponding reporting units, “Fluent” and “All Other,” and one reportable segment. “All Other” represents the operating results for the three and nine months ended September 30, 2020 of AdParlor, LLC (see Note 11, Business acquisitions), and is included for purposes of reconciliation of the respective balances below to the consolidated financial statements. “Fluent,” for the purposes of segment reporting, represents the consolidated operating results of the Company excluding “All Other.”

 

Summarized financial information concerning the Company's segments is shown in the following tables below:

  

Three Months Ended September 30,

  

Nine Months Ended September 30,

 
  

2020

  

2019

  

2020

  

2019

 

Fluent segment revenue:

                

United States

 $63,894  $54,959  $189,507  $177,080 

International

  12,832   7,953   35,178   22,953 

Fluent segment revenue

 $76,726  $62,912  $224,685  $200,033 

All Other segment revenue:

                

United States

 $1,548  $1,339  $3,745  $1,339 

International

  6   301   293   301 

All Other segment revenue

 $1,554  $1,640  $4,038  $1,640 

Segment income (loss) from operations:

                

Fluent

 $4,062  $(2,581) $8,910  $2,689 

All Other

  (1,511)  (163)  (2,634)  (163)

Total income from operations

  2,551   (2,744)  6,276   2,526 

Interest expense, net

  (1,317)  (1,719)  (4,182)  (5,264)

Income (loss) before income taxes

 $1,234  $(4,463) $2,094  $(2,738)

 

  

September 30

  

December 31

 
  2020  2019 

Total assets:

      

Fluent

 $290,588  $296,714 

All Other

  14,725   20,379 

Total assets

 $305,313  $317,093